Exploration On The Layout Style Of Calligraphy And Painting Books Based On Emotional Experience

Nowadays,the pursuit of emotional experience has become an important factor in book design.Calligraphy and painting books play an active role in spreading our excellent traditional culture and improving readers’ aesthetic quality.Gombrich thinks that "the existence of the sense of order in the whole book is reflected in all the design styles." he puts the design style of books in an important position,and today’s readers put forward more emotional demands for books.Therefore,the emotional experience of calligraphy and painting books becomes particularly important in the design of books.This paper takes the emotional experience in book reading as the starting point,in order to adapt to the needs of the development of the times,starting from the calligraphy and painting books,deeply explores the instinct,function,emotion and other functions of emotional design in the design of book layout style,takes paying attention to people’s emotional experience as the starting point of design,shortens the distance between readers and books,and stimulates readers’ emotional blending in the process of reading,It provides a reference for the design of Chinese calligraphy and painting books.This paper is divided into six parts.The first part introduces the research background,purpose,significance and research status of the exploration of the layout style of calligraphy and painting books based on emotional experience.The second part elaborates the related theories of book reading emotional experience,combing the related concepts of calligraphy and painting books and layout style.The third part introduces the elements that affect the layout style.The fourth part introduces the expression of emotional experience in book design from instinct level,behavior level and reflection level.The fifth part of the above theoretical analysis and summary.Combined with market research,this paper summarizes the problems existing in the design of calligraphy and painting books,and explores the application value of book design from the perspective of emotional experience.In the sixth part,through the specific practice,the three-level theory of emotional experience is applied to the layout style of calligraphy and painting books,which emphasizes the sensory experience,functional sensitivity and cultural emotion,helps readers improve their reading emotional experience and aesthetic quality,increases the added value of calligraphy and painting books to a certain extent,and promotes the vigorous development of the book industry.The innovation of this paper is to introduce the concept of emotional design into book design,break the traditional research methods,through the analysis of the current emotional needs theory suitable for calligraphy and painting book design,improve the reader’s reading experience,create a pleasant reading environment,and deeply explore the layout style of calligraphy and painting books.