A Study Of Reasons For Popularity Of Domestic Suspense Network Dramas

After germination stage,pioneering stage,turning stage and rising stage,the domestic suspense network dramas have gradually grown into the third largest genre after love and ancient genre by their special subject and exquisite production.The potential market is still to be developed.In 2020,The Long Night and The Bad Kids broadcast by i QIYI’s "Light On" have Douban scores of 8.9 and 9.2,leading the suspense network dramas to successfully emerged as focal points.This article takes domestic boutique suspense network dramas as the research object,and aims to analyze the reasons for its popularity from the three dimensions of creation,acceptance and dissemination.At the creation level,this paper sorts out the creative characteristics of domestic suspense network dramas from the aspects of film adaptation strategy,narrative structure,character setting,audio-visual language,etc.At the audience acceptance level,combined with the background of the times and the current social development,the reception psychology of suspense network dramas is analyzed from social culture perspective.The relevant research results of the suspense movies’ audience are also used to analyze the deeper psychological mechanism of the audience’s love of suspense under the changing times.At the marketing dissemination level,drawing on the “4V theory of Marketing” to analyze the characteristics of“theatrical operation” which is the most representative for suspense network dramas.And other means of dissemination that are compatible with the type of "suspense".I hope to explore a set of methods for researching network dramas,so as to expand the research depth of suspense network dramas,and provide reference for other types of network dramas’ research.