Research On Brand Image And Packaging Design Of "Nanwan Village" Regionalized Agricultural Products

To build China into a beautiful and harmonious society is the goal and direction of our Party.At the same time,a better living environment and space for social development are also what the people all over the country hope for.To build a beautiful China,we need to start with basic rural construction.Since entering the new era,General Secretary Xi has carried out a macro layout with an eye to the future and attached great importance to the construction and revitalization of beautiful countryside from the perspective of practice.The rural revitalization strategy was formally established after the 19 th National Congress of the Communist Party of China.In response to the Decision of the Central Committee of the Communist Party of China and the State Council on Winning the Fighting Against Poverty and adhering to the concept of targeted poverty alleviation,this study will carry out brand and packaging design for the agricultural product brand "Nanwan Village" based on the regional cultural characteristics of Nanwan Village,Jinzhai County,Lu ’an City,Anhui Province.Based on the regional brand of agricultural products "," south bay village as the research object,first of all,through on-the-spot investigation,historical and cultural background of jinzhai county south bay village,analyzes the relevant national policy support,the purpose and significance of topic selection,by collating of regional brand of agricultural products at home and abroad related research results,summed up the agricultural product packaging currently existing problems and research methods;Secondly,analyze and extract the regional cultural elements of Nanwan Village.Through the SWTO analysis of the development status and design status of the regional agricultural products brand of Nanwan Village,as well as the tea brand building of Nanwan Village,then extract the representative regional cultural elements of Nanwan Village.Thirdly,the overall planning of the brand image of Nanwan Village agricultural products and the design of brand VI basic system,the establishment of design principles;Finally,the practice of brand and packaging design of Nanwan Village was carried out.Based on the regional characteristics of Nanwan Village,four kinds of series packaging schemes of tea agricultural products were constructed,and the subsequent publicity and sales of brand packaging were extended to design,and the theory of brand construction was preliminarily tested.It shows the importance of implementing the design and planning of agricultural products brand to promote the regional economic development of Nanwan Village.The purpose of this study is to conduct research on brand and packaging design based on regional culture,to build regional brands,so as to promote the brand construction of regional agricultural products.From the perspective of design,taking the agricultural product brand "Nanwan Village" as an example,analyzes the current situation of the brand building of Nanwan Village,Jinzhai County,Lu ’an City,Anhui Province,and summarizes the measures to accelerate the brand construction,optimize the brand image and packaging of agricultural products with modern design concept,promote the brand image,and publicize the local agricultural products.Provide substantial help to the construction of the agricultural product brand "Nanwan Village".On the one hand,in order to promote the better development of regional agricultural products brand "Nanwan Village",on the other hand,it also provides new ideas and references for the design of agricultural products brands in other regions of Anhui Province.In general,the research on regional agricultural products brands can improve the popularity of products,and put forward reasonable regional brand development strategies for agricultural products according to the situation of different regions,so that agricultural products can occupy a more advantageous competitive position in the market.Therefore,on the basis of rich agricultural resources,Nanwan Village should reasonably plan the construction of regional brand of agricultural products,so that local agricultural products can be recognized by more consumers,so as to promote the development of regional economy and inject new vitality into the construction of new rural areas in China.