Research On Intellectual Property Issues In The Development Of Universities Cultural And Creative Industries

The cultural and creative industry of colleges and universities in China is an important part of the cultural and creative industry,which mainly refers to the creative mining and development of cultural resources and landscape resources within colleges and universities,and ultimately the industrial form presented in the form of cultural creative products or services.Compared with the earlier developed countries such as the United States and Japan,the development of China’s colleges and universities’ cultural and creative industries is still in its infancy.Some colleges and universities do not have a strong awareness of the rights and interests of the cultural resources and landscape resources and their innovative products or services owned by the university,and have not yet established an intellectual property management and protection mechanism suitable for the protection and development of the university’s own cultural resources,which has led to the university’s cultural creativity Problems such as unclear rights and interests of resources and innovation achievements,and confusion of use and income subjects are obvious.This is obviously not conducive to the promotion of the protection and development of cultural and creative resources in colleges and universities,and also seriously restricts the road of industrial development.Intellectual property legal system is a special system for adjusting social relations related to intellectual property issues.Its best state for adjusting social relations is "preparation according to law",that is,"determination of power according to law,use in accordance with law,management in accordance with law,and profit in accordance with law" The legal system of property rights is the main line,combined with the practical needs of the development of cultural and creative industries in universities.In order to solve the problem of imperfect and imperfect intellectual property management and protection mechanisms in the development of the cultural which belong to college and industries of college creative,and promote the healthy and sustainable development of college cultural and creative industries,from a concrete perspective,universities should pay attention to the construction of detailedand rigorous intellectual property within the unit Management and protection mechanisms.This article believes that colleges and universities should implement a multiple intellectual property protection strategy,clarify the specific ownership of cultural resources and innovative products,attach importance to contract protection,set up a special intellectual property management department in the school,establish and improve the intellectual property management system and system service system to achieve Intellectual property cultural value,construct the cultural support for the intellectual property management and protection mechanism of college cultural creative industry.The author conducts a survey to the best of his ability to protect the status of intellectual property rights in the development of cultural and creative industries in China,and compares the experience of intellectual property development in the cultural and creative industries of universities in the United States,Japan,Thailand,Chinese Taiwan, and Chinese Hong Kong through a large number of search documents.It analyzes the series of intellectual property rights problems existing in the development of cultural and creative industries in domestic universities.At the same time,on the basis of combing out-of-domain experience,combined with the relevant intellectual property laws and regulations in China and the series of requirements of the "University Intellectual Property Management Regulations",it proposes some improvements to Suggestions on intellectual property management and protection mechanisms of cultural and creative industries in universities and their corresponding measures.