Study On The Issue Of Click Farming Of E-commerce

E-commerce can be regarded as the meaning required by the exchange to exchange through electronic data.Therefore,the characteristics of electronic data are reflected in the characteristics of transactions.In addition,in the network sales,the infrastructure of information transmission is the Internet,so the characteristics of the Internet are reflected in the characteristics of transactions.Therefore,in e-commerce,while using information at high speed and convenience,its information is also easy to obtain and change,which is also infringing the interests of consumers,which in turn seriously hinders the growth environment of e-commerce.Looking at the environment of e-commerce,network technology has given birth to network economy and many new industries and new business models.New industries and new business models often compete and conflict with each other,and there is no clear legal regulation to these conflicts.Therefore,the anti unfair competition law has added regulations on unfair competition behavior of network.However,due to the rapid development of network economy and the continuous innovation of new business model,this clause can not meet the needs of market regulation.A large number of cases related to the network economy have to rely on the general norms of Article 2 of the anti unfair competition law.E-commerce list brushing has become a chronic disease and a persistent disease in e-commerce competition,although anti unfair competition law has been stipulated in the regulation of false transactions.However,the existing legal regulations are slightly inadequate in pertinence.The paper is divided into five chapters.The first chapter discusses the theoretical and practical significance of taking e-commerce brush list as the topic selection,and then summarizes the domestic research.Finally,it explains the main content and innovation of this paper.The development of world economy is gradually moving from Internet economy to business intelligence economy,and e-commerce,as an important support of China’s economic development,is particularly prominent.At present,there is little research on the problem of e-commerce’s bill brushing.Therefore,it is necessary to analyze and study the countermeasures.The second chapter is a general overview of the e-commerce brush list.Through the definition,classification,characteristics and reasons of the e-commerce brush list.This paper analyzes the causes and harms of e-commerce brush single line from the particularity of e-commerce brush list.First,the paper discusses the meaning of e-commercc bill brushing,which is an unfair competition behavior which promotes reputation and competitive advantage by means of false transaction.Secondly,the three types of e-commerce brush sheet are:forward type,reverse type and arbitrage type.Thirdly,the reasons for the emergence of e-commerce list are mainly the competition for competitive advantage and the disadvantages of commodity search and recommendation algorithm,the contradiction between tax collection and management of e-commerce,the difficulty of supervision and management implementation,and the general public psychology of consumers.Finally,the harm of e-commerce brush sheet is explained through the analysis of behavior method.The third chapter is to sort out the laws and regulations related to e-commerce bill brushing,mainly for anti unfair competition law and e-commerce law and other laws and regulations on e-commerce brush off behavior.Clarifying the existing legal provisions is indispensable for improving the relevant legislation.After the analysis of the existing legal provisions,this paper discusses the deficiencies,mainly for the vague elements of behavior,the lack of specific provisions,the lack of supervision and management,and the imperfect compensation liability.Only a relatively complete comb of the existing legal norms,can we have a global understanding of the existing legal regulation of e-commerce bill brushing,and make corresponding countermeasures for the imperfections of the current legal regulation,so it is of great significance.The fourth chapter is the reference for the related issues outside the country.The stone of other mountains can be used to attack jade,but there are few foreign countries to brush single phenomenon,that is,few people study.But in turn,why not do similar acts abroad?The analysis shows that the early and perfect legislation has made a great contribution to the smooth development of e-commerce.Therefore,the author draws lessons from the relevant researches abroad from the perspective of e-commerce supervision.The special e-commerce mediation committee established by South Korea and other countries aims at the electronic transaction disputes.This measure has obvious effect on the governance of the problems in e-commerce.In terms of credit system,many countries have also established relatively complete credit responsibility system,which is severely punished.The paper explores the relevant e-commerce regulation in the United States,EU and South Korea,in order to provide a good way for China’s current regulation of bill brushing.The fifth chapter is to improve the legal regulation of China’s e-commerce bill swiping behavior.First of all,starting from clarifying the application of laws related to e-commerce bill brushing behavior.Then,from the subject norms and behavior norms theory construction to improve,that is to expand the scope of behavior subject,clear behavior elements and other aspects.Thirdly,it discusses from the dimension of legal liability.Finally,we should improve the industry supervision level,that is to improve the credit system construction,tax system and e-commerce,strengthen the multi-party linkage mechanism and so on.The last part is the conclusion.We should pay attention to the regulation of law on the one hand and the educational function of morality on the other hand.