Research On The Construction Of Marxist Ideological Discourse Right In The Context Of Omni-media

With the rapid development of information transmission technology and Internet technology,the new media have integrated into the corner of our life with the rapid development of Information Technology Revolution.The renewal of media and the development of science and technology have made the Omni-media communication develop into an irresistible trend.The new media and the traditional media have begun the process of building an Omni-media system,relying only on one of the traditional media or the new media to spread Marxist ideology,can Not meet the urgent needs of the people,the active use of the media to promote the construction of Marxist ideological discourse is the inevitable choice of the times.Apart from the introduction,this paper is divided into four parts from the structure:the first part,through comprehensively and accurately grasping the scientific connotation of the concept of Omni-media,ideology and other related concepts,and on the basis of the understanding of the concept of Omni-media,this paper discusses the characteristics of communication in the context of Omni-media and the relationship with new media and self-media.The second part,Deeply excavates Marxism,Friedrich Engels and Vladimir Lenin’s theoretical exposition of the ideological discourse right,and expounds the basic views of the CPC on the Marxist ideological discourse right,it also explores the theoretical basis of communication from the perspective of Omni-media,including Harold Lasswell’s "5w" communication model theory,Stuart Hall’s "coding and decoding" theory and Marshall Mc Luhan’s media theory.The third part summarizes some achievements and basic experiences of the Party and the country in the construction of Marxist ideological discourse right since the 18 th National Congress of the CPC,this paper analyzes the influence of Omni-media on the construction of Marxist ideological discourse right from both positive and negative aspects.Considering the characteristics of Omni-media communication,the Omni-media,which integrates "whole process","Holography","all-staff" and "all-effect",has injected new vitality into the construction of Marxist ideological discourse right,with the development of Omni-media,the integration of the old and the new media has brought a series of challenges to the construction of Marxist ideological discourse right.The fourth part is the focus of this paper,exploring the construction of Marxist ideological discourse in the context of Omni-media analysis of the countermeasures.It mainly involves answering two questions: one is "what kind of goal should construction achieve",that is,what kind of construction results should be achieved,and answer the question about the goal of construction.Second,"how should construction practice be carried out in order to achieve the goal",that is,how to guide the practice through the theory to achieve the goal of construction.This article adheres to the basic premise of the historical materialism,analyzes the theoretical basis of Marxist ideological discourse right in the context of Omni-media,and combs the relevant achievements made since the 18 th CPC National Congress.In the analysis of the real situation,this article analyzes the opportunities and challenges that the construction of Marxist ideological discourse right faces under the Omni-media background,and tries to explore the optimized path from the real situation and the theoretical basis,to consolidate the guiding position of Marxism and maintain national security and social stability.