Bilibili Communist Youth League Central Committeeto Promote The Political Identity Of Youth Political Communication Strategy Research

The development of the Internet has contribute to the Birth of new forms of media.The center of communication has shifted from communicator to audience,and the whole communication ecology has undergone drastic changes.Political communication is the organic combi nation of politics and communication.The change of communication ecology also requires political communication to seek reform and innovation.Bilibili’s Central Committee of the Communist Youth League is the new mainstream media Born under the demands of such times.Political identity is an important factor to gather social consensus and promote the development of political civilization,while the youth stage is the key period to cultivate and establish political identity,and political communication is an important means to cultivate political identity.At present,China is in a critical social transition period.Under the environment of new media,the intense collision Between highly free access to information and multiculturalism has Brought the corresponding crisis of political identity to the youth group.Mainstream media shoulder the important social responsibility of political communication and pubic opinion guidance,and play an important role in promoting youth’s political identity.In this paper,By selecting the current political spread among young people with high influence Bilibili’s Central Committee of the Communist Youth League as the research abject,through to the released its 2020 all video content analysis,the video title,video content,video length,Broadcast,thumb up,comments,Barrage,coin,collection,such as video element analysis,summarized its propagation characteristics,coupled with political identity of the three from primary to intermediate to advanced level as strategic dimensions from the propagation characteristics of concise Bilibili’s Central Committee of the Communist Youth League culture and the promotion of political communication strategy of political identity.The research finds that Bilibili’s Central Committee of the Communist Youth League realizes its identity through constructing network nationalism in political communication.Appeal to emotion to achieve emotional identification;Entertainment-oriented and personified image construction can open up the discourse space with the audience.Inspiring enthusiasm for political participation and other ways to promote political identity.At the same time,in the process of dissemination,there is also an imbalance in the grasp of "degree".On the one hand,it is too full,such as excessive sensational,excessive entertainment.On the other hand,there are deficiencies,such as lack of guidance and lack of interaction.But overall bilibili the communist youth league central through integration transformation are gradually adapt to the new media era,under the guidance of the audience thinking,political communication has also Become more populist,gradually from a single official form to the authorities and the folk form of fusion,relocation of political communication to promote political identity provides new ideas and new methods.