Protection Provided By Civil Law Of Personal Information Security In The Field Of Target Advertisement In The Era Of Big-data

As a new thing emerging in the digital economy,the precision advertising industry has produced large-scale economic benefits in the era of big data.The lifeblood of its survival is the personal information of natural persons.At this stage,the barriers to personal information rights and interests are far less than damage.Most people are naked on the Internet,especially when the rights and responsibilities of personal information behavior are unknown in precision advertising.Commercial use behaviors cause direct or indirect damage to users’ personal information.Damage.Regarding the problem of personal information protection in precision advertising,my country’s existing academic research mainly focuses on the basic theories of personal information protection,and less attention is paid to the protection of personal information in the specific context of precision advertising.Therefore,the author believes that as the application scenarios of various data industries become more and more complex,there have been situations that have not appeared or are difficult to deal with in the civil substantive law and civil procedure law.It is necessary to do something about the legal protection of personal information in precision advertising.Sort out and summarize.This article mainly focuses on the concept of precision advertising,the manifestations of precision advertising personal information infringement,and extends to the shortcomings of personal information protection in the data age.It analyzes the current status of the legal protection of personal information in precision advertising in my country and refers to the extraterritorial data legislation and information protection in the same field.Legislation,and put forward some prospective suggestions.The first chapter mainly introduces the related concepts and issues of personal information protection in precision advertising in the era of big data.First,the definition and characteristics of precision advertising are defined.On this basis,the definition and characteristics of personal information in precision advertising are explained.Finally,the legal characterization and classification of personal information are discussed from a legal perspective.The second chapter mainly analyzes the possible threats to personal information in accurate advertising from four stages.In the user authorization stage,the software provider’s excessive requirements for permissions,in the information collection stage,the collector collects information beyond the boundaries,and participates in the information circulation stage.Information leakage that may be caused by a mixture of people and fish.The third chapter mainly sorts out the legal status of personal information protection in precision advertising,and analyzes the problems from multiple dimensions including the current status of personal information legislation in precision advertising,the status of judicial protection of personal information in precision advertising,and the status of personal information protection in precision advertising.,And possible solutions.Chapter 4 is based on our own national conditions,and draws on the legislation of countries outside the region,such as Europe and the United States.Our country mainly draws on the European Union’s regulatory model.On this basis,it proposes the practice of inverting the burden of proof in cases of accurate advertising of personal information in the judicial field,as well as suggestions for the regulatory authorities to clarify the regulatory responsibilities and locate the source of supervision;expand and refine the personal information protection evaluation system combined with the mobilization of user coordination awareness Suggest.