Identification And Investigation Of Stakeholder Economic Cases Based On Marketing Theory

With the development of information technology,People’s participation in financial activities is increasing.Network finance seems to be popular,attracting all kinds of investors and liquidity.In particular,the high incidence of stakeholder financial crimes has caused huge economic losses to the people,impacted the financial management order of our country,endangered the national financial security.The marketing mode of stakeholder type economic cases has developed from the traditional offline mode to the Internet mode.Under the influence of economic environment,technological progress,poor supervision and the people’s interest,the number of stakeholder type cases has reached a new high.The network has become the main position.Only with the coat of Internet finance can it have development channels.In recent years,there are often differences in the nature of the cases,which reflects the increasing complexity of the current Internet related crimes,which is often characterized by fund-raising and pyramid selling.In handling cases,the qualitative nature of the cases often delays the progress of the cases.Based on 4Ps theory,this paper adopts case analysis method,selects typical cases,uses marketing knowledge,finds out the existing problems,and formulates solutions.This paper hopes to find commonness from individuality,analyze the characteristics of cases with 4Ps theory,and summarize the devclopment characteristics and trends of stakeholder economic cases in the process of transformation and upgrading from traditional marketing mode to Internet marketing mode.In order to help understand the law of development,based on which to make a case identification flow chart,quickly and accurately determine the nature of the case,so as to improve the efficiency of handling cases,so as to create a good financial environment for the jurisdiction.