Research On The New Media Construction Of Rural Government Affairs From The Rerspective Of Grassroots Governance

In the digital information age,new media has become an indispensable information tool in people’s daily life.For the party and the government,joining the new media camp can not only conform to the development of the times and build a civilized network social environment,but also help speed up the transformation of government functions and build a service-oriented government in the new era.It can be said that the construction of new media for government affairs is an important bridge to serve the masses and gather the hearts of the people,and it is also an important way to explore new models of social governance.Although governments at all levels are actively promoting the construction of new media for government affairs,they have also made certain achievements in government affairs openness and government services.However,from the reality,there are still some deficiencies and problems in the construction of new media for township government affairs.This paper mainly from the perspective of government management,based on the construction of township government new media and grass-roots governance depth integration,mutual promotion of the development system,trying to optimize the construction and management system mechanism of township government new media,put forward operable,can learn from the construction mode.This paper is mainly divided into the following six parts: the first chapter to the third chapter is mainly from the practical needs,with the new public service,information resource management and other related theories as the support,through a large number of access to relevant research results,briefly combed the connotation,characteristics,development process of the government new media construction,as well as the necessity and construction status of the town new media construction.At the same time,taking P town of Baoji City as the object of empirical analysis,this paper studies the basic situation,relevant data,linkage with grass-roots governance and the positive role of P town government new media construction.In the fourth chapter,according to the methods of consulting data,issuing questionnaires,data analysis and interviews,it summarizes and combs the current prominent problems in the process of new media construction of township government affairs.First,the government new media work force is insufficient,and the contact with the grass-roots governance is not close enough;Second,the information service lacks attraction and the quality of information service is unstable.Third,the number of subscribers is small and the loss of users is large.The fifth chapter points out that the reasons for the problems are that the township government’s innovative governance and crisis awareness are weak,the government’s new media construction mechanism is not perfect,lack of overall planning and standardization,the government’s attention is insufficient,the government’s new media function positioning is not clear,the social audience’s recognition of new things is not high,and the inertia of traditional governance is relatively large.In the sixth chapter,according to the analysis of the problems and reasons in the first two chapters,and combined with the author’s practical experience in the construction of new media for government affairs in P Town,the author puts forward some countermeasures and suggestions for optimizing the construction of new media for government affairs.The results show that strengthening the new media construction of township government affairs is the only way to realize the modernization of grassroots governance system and governance capacity.The feasible measures include: first,standardizing the system of new media construction for government affairs,establishing the evaluation mechanism for new media construction for township government affairs,properly learning from the experience of advanced regions and forming a systematic and complete construction mode.The second is to improve the construction capacity and level.It includes improving the theoretical basis of communication between managers and employees,and establishing a correct concept of grassroots governance in the new media environment.At the same time,we should strengthen the business training of employees,close to socialization and marketization,and improve the operation and management ability of government new media.Third,strengthen the construction work.All levels of cities,districts and towns should increase investment and guarantee,make use of channel advantages,and further strengthen the publicity and promotion of new media in villages and towns.