| In today’s world,with the continuous development of globalization,exchanges between countries have become more frequent and more exchanges,and the world is entering a society of universal exchanges.General Secretary Xi Jinping proposed the "Belt and Road" initiative,which is an important strategic move made after this general environmental background and the overall planning of international and domestic situations.The "Belt and Road" construction concept is a grand vision that China has made in response to the theme of the times of cooperation and win-win,and in response to changes in the development situation of itself and the world.From its proposal to the present,as a world project carrying the mission of the times,the “Belt and Road” initiative has “turned” the development of the entire world to a new page.It is also the top-level design of China’s active participation in global governance and regional governance.The excellent culture of the ancient Silk Road also has a novel and unique concept of cooperation,which closely linked the people of the countries along the route and created a new model of economic growth and regional cooperation.From ancient times to the present,everything goes smoothly if people are connected.China needs to show itself better in international affairs,gain recognition from other countries,and build better mutual trust and cooperation with other countries on this basis,and ultimately achieve the ultimate goal of a community with a shared future for mankind.In general,there have been remarkable achievements in cultural exchanges,education and training,tourism cooperation,medical technology,and media along the Silk Road.However,people-to-people communication is a complex systematic project.How to strengthen the "people-to-people bond" and then realize the "heart-to-heart communication" also faces many challenges,not only in the cultural collisions with countries along the route,but also in the Western countries’ influence on my country’s "area".The malicious smear of the "One Road" initiative,and the impact of new media and emergencies on the established good relationship,etc.This article selects domestic articles on the “Belt and Road” initiative and“people-to-people connectivity” in recent years to comprehensively sort out,and comprehensively use a variety of methods to conduct research,mainly from five aspects to the research on people-to-people connectivity in the “Belt and Road”construction.In-depth analysis,interpretation and research from the outside to the inside:The first part is the introduction.A literature review on the “Belt and Road”construction and the “people-to-people bond” related research in academic circles at home and abroad has been made.At the same time,the basic ideas and applied research methods followed in the research are explained accordingly.In addition,it also introduces the existing research in this research.Potential innovation points and shortcomings.The second part is about the basic concepts and the important significance of promoting people-to-people communication.First,clarify and define the basic concepts and characteristics of people-to-people connectivity.Secondly,discuss the relationship between people-to-people connectivity and the construction of the“Belt and Road”.Finally,analyze that people-to-people connectivity is a key measure to promote the concept of a community with a shared future for mankind.It will help us and countries along the route.The cooperation between them lays a solid foundation.The third part is to explore the theoretical basis of people-to-people communication.Why do people-to-people interlinkage research need to understand the theoretical source of this research object first,so as to pave the way for the following article.This article mainly analyzes and discusses the theoretical basis of the four horizons of Marxist theory of international communication,Western cultural identity theory,China’s excellent traditional culture,and diplomatic thoughts since New China.The fourth part is an analysis of the current situation of promoting the "Belt and Road" people-to-people bond.The analysis is mainly conducted from three levels of strategic measures,main achievements and practical challenges.Through the top-level design,cooperation mechanism,exchange platform,and pragmatic cooperation of people-to-people communication,China has promoted the construction of people-to-people communication to a new stage.achievement.But at the same time,people-to-people communication is also faced with difficulties,deviations in perceived value from countries along the route,public opinion traps in Western countries,and new media and emergencies impacting good relations between countries.The fifth part is the core of the main content of the article.It mainly proposes specific measures to improve the "Belt and Road" people-to-people bond at present and in the future.Based on the comprehensive discussion and in-depth analysis of the first four parts,this part proposes targeted specific governance strategies: one is to integrate diversified subjects;the other is to tell vivid stories;the third is to focus on diverse audiences;the fourth is to Expand visualized publicity. |