Research On The Status And Development Of "Sports Towards Countryside" Activity In Beijing

The supply of public service is conducted by public sector,while the most direct and effective evaluation of public service including provider,content and result,can only be obtained through the objection of the activity.This paper is to analyze the present situation,problems and development countermeasures of "Sports towards Countryside" activity in Beijing based on Public Service Supply Theory along with the research route including the provider,content and result of supply.To clarify this issue,the questionnaire survey was designed towards peasants in Yanqing District,which are the direct objection of this activity,to analyze the problems of peasants taking part in daily exercise and "Sports towards Countryside" activity through theoretical analysis and empirical analysis,based on which the countermeasures are proposed.The empirical results show that the main problems of peasants’ sports activities and“Sports towards Countryside" activity in Yanqing District include the provider and content of supply.The problems of provider include the lack of rural sports management institutions and agency,and the problems of content include the lack of sport values and fitness concepts,the lack of rural sport facilities and the lack of personnel fitness guidance for peasant.Based on the above problems,the following countermeasures and suggestions for "Sports towards Countryside" activity in Yanqing District of Beijing are proposed.In case of government sectors,the Sports Bureau should increase the propaganda of rural sports culture and establish correct sports values,improve sports management institutions,encourage the participating of market institutions and increase the variety and quantity of sports venues,provide physical fitness guidance personnel and develop quantitative indicators and Accountability System of public sport activities.Only the measures above taken simultaneously could the sports public administration and "Sports towards Countryside" activity organized and developed successfully.