Research On Customer Relationship Maintenance Of H Education Consulting Corporation

With the economic development of various countries and the integration of the world economy,the competition between enterprises in all walks of life is extremely fierce in recent years.Enterprises recognize that talents play an important role in the competition between enterprises.Many educational consulting companies have emerged.As the training product homogenization phenomenon is serious,the more intense competition,customers become the important resources of educational consulting companies,customer relationship maintenance plays a pivotal role in the survival and development of the company.The paper takes H Education Consulting Corporation as the research object.Through analyzing the status of customer relationship maintenance of H Education Consulting Corporation and the interview results between the customer and the staff of H Education Consulting Corporation,the paper finds out the existing problems of H Education Consulting Corporation.By using the theories of customer relationship management,customer relationship maintenance,customer life cycle,Customer satisfaction and Customer loyalty,etc.,by using the methods of literature research,field investigation,case analysis and interview,and combining with the actual situation of the company,this paper puts forward the strategies for improving the customer relationship maintenance of H Education Consulting Corporation.Through Analyzing the reasons of losing customers and evaluating the value of losing customers,The paper studies the recovery measures for the customers with redeeming value.The final conclusion of this paper: Customer-centered is not only a slogan;The employee’s customer relationship maintenance awareness is the premise of customer relationship maintenance;The improvement of the sales staff’s business ability is the key to the maintenance of customer relationship;In order to improve the customer relationship maintenance of H Education Consulting Corporation,the paper puts forward the Customer satisfaction strategies and the customer loyalty strategies which fit for H Education Consulting Corporation.Through this paper,the staff of H Education Consulting Corporation pay more attention to the customer relationship maintenance.The paper helps H Education Consulting Corporation find many problems that have not been found before and find the reasons that lead to the occurrence of the phenomenon.Some of the proposed customer relationship maintenance strategies have been applied in H Education Consulting Corporation,and some results have been achieved.