| At present,the employment relationship is undergoing changes with the changes in global employment patterns.The development and innovation of the sharing economy and Internet + platforms have also led to changes in the job market,employment channels and work patterns.In this context,the group of "flexible employment under the new business format" has become an emerging labor group.In this group,ride-hailing drivers,takeaway riders,courier service personnel,etc.using mobile Internet platforms to provide corresponding services.Groups,due to the flexibility and openness of their services,are increasingly favored by consumers,and the market is gradually expanding.However,with the continuous increase in the number of flexible employment groups under the new business format,issues and disputes regarding labor relations and protection of labor rights and interests have begun to highlight.Among them,how to determine the network operation platform and the workers working on the platform? The relationship has caused controversy,and the difficulty of identifying labor relations has become a problem,whichhas led to a large number of flexible employees under the new business format because they cannot identify labor relations and cannot participate in the universal urban employee endowment insurance system.The basic endowment insurance benefits for urban and rural residents taking individual workers as units are not high.In fact,it is difficult to truly meet the old-age needs of flexible employees in the new business format,which brings potential pension burdens to individual workers and society.For flexible employees under the new business format,although the level of benefits for urban employee endowment insurance is higher,the threshold for participating in urban employee endowment insurance as an individual is also higher.Restrictions and concerns have led to a low participation rate for this group,which has brought huge pension risks to individual workers and society,and is also not conducive to the sustainable development of China’s pension insurance.Therefore,this article will study the influencing factors of urban employee endowment insurance participation behavior of flexible employment under the new business format,and further put forward suggestions to increase the urban employee endowment insurance participation rate of flexible employment under the new business format.Based on rational choice theory and consumer behavior influencing factor theory,this paper first selects factors that may affect the behavior of urban employees’ endowment insurance in flexible employment under the new business format.Based on this,the questionnaire is designed and the research objects are determined.Courier service personnel,takeaway riders,WeChat,Internet anchors,public account writers,private car drivers,and personnel who provide exclusive services through platforms such as 58 Home will conduct questionnaire surveys,and will provide services based on the types of services and the degree of alternatives provided by various occupations.These occupations are divided into life services,knowledge and skills,and exclusive product sharing.Through the first-hand survey data,relevant information and information about the flexible employee employment insurance for urban employees’ endowment insurance in the new business format were obtained,and on this basis,the relevant variables of personal factors and institutional factors were selected,and the variables of personal factors were selected.Further subdivided into demographic variables and working variables,a theoretical model of consumer behavior influencing factors for flexible employee employment in urban employee endowment insurance under the new business model was constructed and regression analysis was performed.Based on the results of the regression,the basic conclusion is that among the personal factor variables,six demographic variables have a significant impact on the participation of urban employees’ endowment insurance in flexible employment in the new business format,including gender,age,household registration,and educational background,the five variables of marital status have a greater impact;the type of industry and work income in the work factor variables have a greater impact on the participation of urban employees’ endowment insurance in flexible employment under the new business format.Among institutional variables,policy understanding,policy satisfaction,and policy trust all have a significant impact on the participation of urban employees’ endowment insurance in flexible employment under the new business format.Among institutional factors,policy trust and policy satisfaction It has a greater impact on the participation of flexible employment under the new business format.On this basis,it further analyzes the obstacles to the participation of flexible employee urban employee endowment insurance in the new business format,such as policy factors,income factors,industry type factors,and age and gender factors.Finally,it proposes to strengthen policy promotion for new business formats.Basic recommendations such as the targeting of flexible employees,giving play to the active role of platform organization,strengthening the implementation and supervision of urban employee endowment insurance policies,and improving the design of urban employee endowment insurance policies for flexible employees in the new business format. |
