Study On Subculture Of Hupu Sports Basketball Community

With the rapid development of the Internet,the network information shows an explosive growth trend.In the face of massive information,we can’t all participate in it.As a result,a small circle based on some common interests and hobbies came into being,making people gather again on the Internet according to their own preferences,that is to say,the concept of community corresponding to the real world-network community.These online communities take the deep content as the link,attracting specific interest groups to consume content and communicate in depth,forming a social relationship chain,and nurturing a variety of unique subcultures.The emergence and development of the subculture of the Internet community is the inevitable outcome of the development of the Internet community to a certain extent.They represent the cultural form of some group needs on the Internet,and they are the symbol of high freedom in the Internet era.This paper takes Hupu sports basketball community as the research object,using text analysis,participation observation,questionnaire survey and in-depth interview,from three aspects: the main representation of subculture,the formation cause of subculture and the significance of subculture construction,studies the subculture of Hupu sports basketball community.This paper is mainly divided into four chapters,The introduction part summarizes the current academic research status of subculture,network community and Hupu sports basketball community.As the largest basketball network community in China,Hupu sports basketball community has important theoretical and practical significance to study its unique community subculture.The first chapter,as the beginning of the paper,combs the development of subculture and network community,and introduces the research object of this paper-Hupu sports basketball community in detail.The second chapter mainly discusses the main characteristics of the subculture of Hupu sports basketball community,and finds that the subculture of Hupu sports basketball community is constructed by content presentation,style performance and unique interactive mechanism.The third chapter mainly discusses the formation reasons of the sub culture of Hupu sports basketball community.Through specific cases,it is found that the sub culture of Hupu sports basketball community is interwoven under the joint efforts of many factors,including not only technical reasons,but also deep cultural reasons and platform reasons.In the last chapter,the author thinks deeply about the value and significance of subculture construction of Hupu sports basketball community,analyzes it from three aspects: personal,cultural and economic,and finds its important role in many aspects.This paper discusses the subculture of Hupu sports basketball community from the exterior to the interior and gradually penetrates into it,in order to summarize the originality of Hupu sports basketball community from the subculture perspective,and hope to provide reference for the inheritance of sports spirit and the construction of vertical network community.