Investigation On The Application Of Task-driven Teaching Method In The Course Of Online Advertisement Making Of Secondary Vocational Schools

The course of online advertising production is a practical and creative course of e-commerce major,which has been determined as the professional skills course in the direction of online shop editing by the e-commerce major of secondary vocational school.The task-driven teaching method advocates "task-oriented,student-oriented and teacher-led".By simulating the real situation and learning tasks matching with the professional contents,the task-driven teaching method can mobilize students’ learning enthusiasm and enable them to actively construct a learning system of exploring knowledge and solving problems.The professional teaching standards of secondary vocational schools(trial)formulated by the ministry of education in 2014 emphasizes that teaching is organized in accordance with the requirements of integration of theory and practice and task-based teaching method is adopted to enable students to complete tasks in the learning experience of "doing middle school" and cultivate students’ ability to analyze and solve problems.It can be seen that the application of task-driven teaching method in online advertising production courses of e-commerce majors conforms to the applicability of professional courses and teaching methods,and is conducive to the goal of cultivating skilled talents of e-commerce.Although task-driven teaching method is widely used,there are many problems in the actual teaching of online advertising production course for e-commerce majors.The task situation creation is simple,cannot mobilize the student’s enthusiasm;Task design is not scientific,students can not effectively complete the task.Therefore,it is of great significance to investigate and study the application of task-driven teaching method in the course of online advertising production,further discover the existing problems,and analyze the factors affecting the learning effect in the context of task-driven teaching,so as to improve the course teaching and improve the teaching quality.Based on the constructivist learning theory and Dewey’s "learn from doing" theory,this study selects students and teachers of e-commerce major from five secondary vocational schools in changchun as the investigation objects,and investigates the application of task-driven teaching method in the online advertising production class of secondary vocational schools.It is found that in the task design,the task content design is unreasonable and the situation creation is superficial in formalization.In terms of task development,the implementation process lacks of teachers’ participation and it is difficult to carry out standardized classroom management.In the task evaluation,the lack of professional and systematic problems.At the same time,further analysis under the task driven teaching factors,which affect the study effect,build the task driven teaching in main link about "situation creation","teachers","classroom environment","task evaluation" in learning effect,the mechanism of action of model,found that "evaluation mission" the degree of influence on student’s learning effect is bigger.On this conclusion,and puts forward Suggestions on optimization,including design effective task content,optimizing the network advertisement task situation,improve teachers’ job involvement,improve teachers’ classroom control ability,tasks,diversified teaching evaluation systematically,aimed at the application in network advertising lessons should be resolved problems of task driven teaching method,so as to improve the task driven teaching method applied in the network advertising class teaching effect and improve the quality of classroom teaching,finally cultivate applied skills talents to adapt to the social needs.