Research On The Coordinated Development Of Fitness Qigong Events And Media In Shandong Province

The era of progress and development,ushered in globalization,the arrival of globalization let more things go abroad to the world.China’s comprehensive national strength and cultural soft power is also constantly improving.As the soft power of a country,culture is not only the spiritual power of a country,but also a means of mutual understanding in the process of communication.China’s cultural history is long,with a history of thousands of years,the traditional culture is extensive and profound.As a traditional health maintenance project with a history of thousands of years,fitness qigong has become the 97 th sports project in China since 2000,and has been developing and growing in China.In 2017,fitness qigong entered the national games for the first time,which marks the arrival of the era of fitness qigong.According to the outline of the "healthy China 2030" plan and the opinions on the innovative development of TCM inheritance,"efforts should be made to popularize health care knowledge of TCM and health care methods such as taijiquan and qigong,and promote healthy work and lifestyle that embody the concept of treating diseases." Such as the introduction of national policies,traditional sports fitness qigong ushered in a new development opportunity.As a large cultural province,shandong province has an innate advantage in economy,population and other aspects,which has unique resources for the development of health qigong.In this case,we should explore more development paths for the development of fitness qigong.This paper takes the shandong province fitness qigong competition as the entry point,then through the development of the competition to promote the development and promotion of shandong province fitness qigong,carry forward the traditional Chinese culture,enhance the people’s physique,for shandong province fitness qigong healthy development to provide a strong basis,is the main problem to be solved in this paper.Firstly,this paper USES the method of literature,interview and logical analysis to analyze and study the fitness qigong competitions in shandong province,and collects the types of major provincial competitions held in shandong province atpresent,as well as the types of techniques involved in the competitions.The development of fitness qigong competitions in shandong province was analyzed by the types and contents of the competitions.Second to collaborative perspective the coordinated development of health qigong events and media studies,mainly from two aspects,first,for the feasibility of health qigong and the coordinated development of media research: 1.The multiple forms of media to participate in the development of health qigong competition has strong effect,the new media era media have bigger influence on the health qigong competition,competition survival needs the involvement of the media.2.The fitness qigong competition can enrich the contents and hot spots of media coverage.The fitness qigong competition has its own communication charm and value,and its unique charm of traditional culture is exactly what the media needs.3.New fitness qigong events at the national games to increase media attention.Second,research on the path of the coordinated development of fitness qigong and media in shandong province.2.Make full use of more formal media to broadcast fitness qigong events.3.Cooperate to create fitness qigong media brand competition.4.The media and the event work together to create a fitness qigong star.5.Fitness qigong competition promotes the professional development of media broadcasting.6.Establish a mutual supervision mechanism between fitness qigong events and the media.Finally,it is hoped that this study can provide some theoretical basis and Suggestions for the development of fitness qigong in shandong province,and provide some references for the development and practice of fitness qigong competitions in the future.