Pricing Strategies Of Labor-Sharing Platform

With the rapid development of computer networks and communication technologies,the labor-sharing platform based on the Internet is booming,and many companies or individuals that use the labor-sharing platform to start businesses and make profits have emerged.In the context of the current economic new normal and supply-side reforms,the labor-sharing platform plays a key role in promoting the effective use of social human resources.Recently,the labor-sharing platform has developed rapidly and has also received extensive attention from the academic community.Although the operating structure of most labor-sharing platforms in the current market is the same,there is no clear dominant pricing strategy for this type of platform.Some platforms use the laborer pricing strategy,and some use the bargaining pricing strategy.In addition,under the same pricing strategy,the platform also has different profit methods.To determine the pricing strategy,this research considers a pricing model of the labor-sharing platform,and considers the trade-off between different pricing strategies.This research also studies the different profit methods of the platform for the bargaining pricing strategy.The labor-sharing platform connects buyers and laborers.Buyers can decide whether to purchase different services on the platform based on their valuation.Laborers can provide different services and decide whether to sell on the platform.Considering the heterogeneity of buyers,this research constructs the profit function of the labor-sharing platform in the laborer pricing strategy and the bargaining pricing strategy.Through the comparison of the profit function,the research analyzes the impact of laborer’s situation in the market on the platform’s strategy decision.Furthermore,this article also considers a special transaction model of the labor-sharing platform,the bidding mode.Under this mode,the platform still has two pricing strategies,buyer pricing strategy and laborer pricing strategy.Considering the heterogeneity of laborer service capabilities,this paper analyzes the model of the two pricing strategies under the bidding mode,and discusses the pricing strategy of the platform.The result shows that the probability of platform authentication errors under the labor pricing strategy has a non-monotonic impact on the platform equilibrium commission.Under the bargaining pricing strategy,the platform equilibrium commission also has different effects on the bargaining results of buyers and different laborers.The research also finds that the composition of laborers in the market and the quality of services can affect the labor-sharing platform’s pricing strategy.Specifically,laborer pricing strategy does not always perform well,explaining why some labor-sharing platforms adopts the bargaining pricing strategy in the reality.Finally,in the bidding mode,the matching degree of laborers to the task and the buyer’s satisfaction with the task would affect the selection of the platform’s pricing strategy.