A Study On The Relationship Between Local Identity And Behavioral Intentions Of Korean Traditional Sports Viewers In Yanbian Area

In the new era,while the Yanbian area can effectively display the social value of traditional Korean sports,it is necessary to further strengthen the cultivation of inheritance and innovation.This article starts from the perspective of the viewer’s local identity and behavioral intentions of the Korean traditional sports,and reflects the current development status of the Korean traditional sports and the existing problems through the relationship between the viewer’s local identity and behavioral intentions.So as to put forward corresponding opinions and suggestions on solving current problems.The purpose of this study is to analyze the local identity and behavioral intentions of viewers of traditional Korean sports in Yanbian area,analyze the differences between the local identity and behavioral intentions of viewers under different demographic variables;further explore the analysis perspective The local identity of the viewers,and further explore the behavior intentions of the viewers,analyze and explore the relationship between the two.This research mainly uses the method of literature,expert survey,questionnaire survey method,and mathematical statistics method.The questionnaire is composed of basic information of Korean traditional sports viewers in Yanbian area,local identity scale and behavioral intention vector scale.The collected data are sorted out and analyzed through the method of literature,so as to grasp the situation of local identity and behavioral intention under the current situation,and explore the problems existing in this development trend,so as to provide theoretical reference value for the development of this study.The questionnaire was analyzed and evaluated from three aspects: item,validity and reliability,and mathematical statistical analysis was carried out.Using independent sample T test and variance method,the local identity and behavior intentions of Korean traditional sports viewers in Yanbian area are understood in terms of the gender,age,education level,income,and occupation status of the viewers,and The differences in the status quo are analyzed for related reasons;the correlation and regression methods are used to explore the relationship between the local identity and behavioral intentions of traditional Korean sports viewers in Yanbian area.The research results show that: First,there are significant differences between different genders in the local identity stage of Korean traditional sports viewers in Yanbian area.Men are higher than women in recognition and participation;participation and economics among different ages There are significant differences between environmental life recognition and honor recognition;there are significant differences in recognition and participation between different education levels;there are significant differences in participation,economic environment life recognition and honor recognition between different income situations;There is no significant difference between.Second,there are significant differences in the behavioral intentions of Korean traditional sports viewers in Yanbian area between different genders.Males are higher than females in willingness to revisit and willingness to share;there are significant differences in willingness to revisit and willingness to share between different ages.Differences: There are significant differences in the three dimensions of recommendation willingness,willingness to revisit and willingness to share among different education levels;there are significant differences in willingness to revisit between different income situations;there is no significant difference between different occupations.Third,there is a positive correlation between the local identity and behavior intention of Korean traditional sports viewers in Yanbian area,indicating that the higher the degree of local identity,the higher the behavior intention.Local identity has a positive predictive effect on behavior intention.The local identity of the author can promote the behavior intention.