The Impact Of Internet Use On Household Consumption

The popularity and development of Internet technology has provided a healthy,stable and rapid driving force for China’s economy,At the same time in the promotion of consumer consumption and other areas have played an important role.With regard to the dissemination of commodity information,the emergence of the Internet has made it possible for residents to obtain more information on commodity consumption,making more consumption channels understood and accepted by the public.The emergence of the Internet has changed the consumption pattern of residents.E-commerce is a new type of business model,Internet commerce is one of the components of e-commerce activities is also a modern information technology,the new consumption patterns to break the inherent consumption habit,at the same time of improving the efficiency of the local residents’ consumption,and enhances the consumer demand for goods.Based on this,this paper first conducts a preliminary analysis of CFPS2018 data,Then the impact of Internet use on residents’ consumption is deeply studied,which plays an important role in supplementing the literature on Internet and residential consumption.This paper firstly concludes that Internet use has a very important impact on residents’ consumption by combing relevant literature at home and abroad,and introduces the main content and research methods of this paper.Defines the concept of Internet use and consumer variables,as well as the status of residents’ consumption and the development of the Internet in 2018,on the basis of the residents’ consumption in 2018,the types of Internet use,registered permanent residence,marital status and the degree of attention to the Internet and other variables by means of Statistical methods such as descriptive statistics,list analysis,chi-square test and so on explore the relationship between these variables.Secondly,it studies the influence of Internet use on residential consumption.By analyzing the influence mechanism of Internet use on residential consumption,it lays the foundation for the following empirical part.The benchmark regression model shows that Internet use can improve residential consumption and has a positive impact on residential consumption.By using the average attitude of the family to the Internet as the tool variable,the possible endogenous problem of Internet use is solved by 2SLS.Finally,The heterogeneity of Internet use on residents’ consumption,and the influence of Internet use on residents’ consumption level and consumption type by quantile regression method,The baseline regression method was used to observe the influence of Internet use on different regions,different income classes and regions with different levels of economic development.The results show that when the quantile increases from 10% to 70%,the regression coefficient of Internet use shows a trend of decreasing first and then rising slowly,which indicates that the influence of Internet use on the two ends of conditional distribution of residents’ consumption is less than that on the middle part.The use of the Internet has a significant effect on household consumption in rural and urban areas,and the impact of Internet use on household consumption in rural areas is greater than that in urban areas.Compared with low-income groups,the impact of Internet use on high-income groups is more obvious;For economically developed areas,population is the capital of economic development,and the increase of population can promote economic development,while for economically underdeveloped areas,the increase of population restricts and hinders economic development to a certain extent.