| With the further development of information network technology,WeChat and WeChat official account have been favored by all sectors of society.The official WeChat official account has been widely established in universities and colleges to serve teachers and students and carry out ideological and political education.However,there are still some shortcomings in the official WeChat official account.This study takes Wuhan universities as an example to investigate their educational role in official WeChat official account,analyze the influencing factors,and put forward corresponding countermeasures.In order to enrich and improve the relevant research of the education system,and further play the role of the official WeChat official account in Colleges and universities,and improve the quality of Ideological and political education in Colleges and universities,we make a useful exploration.The official account of WeChat is the function of WeChat launched in 2012.The official account of WeChat is the official certification of campus WeChat,which is officially registered with Tencent Inc by the university authorities.The top ten education system is the core content of the implementation outline of the project of improving the quality of Ideological and political work in Colleges and universities.The official WeChat official account of universities should play an important role in educating people through the Internet,educating people through culture,educating people through service,educating people through psychology,educating people through courses,and educating people through practice.The main basic theories include Marx’s communication theory,reception theory,use and satisfaction theory,and carrier theory of Ideological and political education.Through investigating the current situation of educational function of official account of WeChat in Wuhan,we find that the official WeChat official account has a large influence on educational function,The official account of official account has been widely used in Ideological and political education.The official account has a complete function of life service.Universities have begun to use the official WeChat public number to carry out joint interaction.The official WeChat public number has been widely used in the field of public education.Official account official account is not good enough to influence people;the official WeChat public number is not ideal for carrying out ideological and political education;official WeChat public service is not perfect;the new media matrix and media construction of official WeChat official account are still to be developed.The factors that influence the educational function of official WeChat official account are:from WeChat official account itself,its entry threshold is low,but its development demand is high,content is easy to homogenization,and competition for traffic benefits is competing with other platforms.From the operators,the operators have not enough knowledge about the educational role of the official WeChat official account,and lack of experience and ability to use them.From the students’ point of view,contemporary college students have the reading habits of visualization,fragmentation and practicality.From the perspective of Ideological and political educators,educators have lost consciousness and ability in applying the official WeChat public official account to teaching.It can enhance the educational function of the official WeChat public official account from the following aspects: from the platform construction,we should cultivate professionals,set up special teams and accelerate the construction of new media matrix.From the content point of view,we should "go to Guanwei","understand the people’s mind" and "advocate originality" to close the distance with students and meet their needs.In terms of the way of application,we should use the characteristics of the network to carry out teaching assistance,online and offline combination to carry out practical activities,and guide students’ online life with a positive image. |
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