| With the development of my country’s education,private colleges and universities have grown rapidly in the development of higher education in my country.The mechanism management system of private colleges generally draws on the models of other public schools,but there are also certain differences in different jobs and faculty,such as The team of counselors in private colleges is often different from the incentive management mechanism of public schools.The team of counselors in private colleges must not only complete the daily management of students,but also enroll students or other school operations.In this context,in fact,private college counselors need more incentives to improve their professional development level and income.This article takes W private higher vocational colleges as the research object.First,it introduces the background and significance of the research,summarizes the research results and main viewpoints of domestic and foreign scholars on the motivation of private college counselors,and summarizes the innovations of the research.Secondly,it expounds the definition and theoretical basis involved in the research of counselor motivation,including the definition of counselor and expectation theory,demand hierarchy theory and two-factor theory.Then,it introduces the current situation of W private higher vocational colleges’ counselors’ incentives,and introduces the current W private higher vocational colleges’ incentive measures for counselors from the three aspects of salary,training and welfare.Furthermore,on the basis of the current situation of incentive management measures in private higher vocational colleges,a questionnaire survey was conducted on the satisfaction of the counselors with the incentive mechanism,and the current counselors’ satisfaction and dissatisfaction factors in the incentive management were summarized through the questionnaire survey.,Summarize the existing problems,including unfair job evaluation indicators leading to unfair salary,single form of incentives,insufficient incentives and lack of attention to intangible spiritual incentives,and propose to optimize the job evaluation mechanism based on performance and further enrich The form of instructor incentives,the increase of incentives for some enrollment-related projects,and the countermeasures and suggestions for strengthening cultural training and vocational identity training,provide reference and inspiration for further optimizing the quality of incentive management in private higher vocational colleges. |