Research On The Integration And Development Of The Carrier Of Ideological And Political Education In Colleges And Universities From The Perspective Of Omnimedia

The wave of the scientific and technological revolution in the 21 st century has pushed mankind into a brand-new information age,the omnimedia era.The "omnimedia" with both traditional media and new media elements is increasingly influencing social development,and its unique advantages are becoming increasingly prominent.The development of omnimedia has brought new situations and new problems to the ideological and political education of colleges and universities,which requires educators to "integrate thinking" and "integrate methods" to promote the development of the integration of the carrier of ideological and political education in colleges and universities.This is not only a new mission given to ideological and political workers in colleges and universities in the new era,but also a new opportunity to promote the development of ideological and political education carriers in colleges and universities.This article uses the methods of literature research,comparative research,and systematic research to explain the concept,production and development,main advantages,main characteristics,and ideological and political education carriers of omnimedia based on the combination of domestic and foreign research results from a new perspective.The basic meaning,main features,main functions,main forms,and application requirements are analyzed to analyze the necessity and feasibility of the integrated development of ideological and political education carriers in colleges and universities under the omni-media perspective.At the same time,based on the theory of environment and carrier in the subject of ideological and political education,Xi Jinping’s important expositions on omnimedia and ideological and political education,and Engels’ s "Joint Force Theory" as the theoretical basis,summarize the main achievements of the integration and development of current ideological and political education carriers in colleges and universities.,According to the actual situation,comprehensively analyze the current problems in the integration and development of ideological and political education carriers in colleges and universities and the reasons for the problems.Based on this,it is proposed that under the omni-media perspective,to promote the integrated development of ideological and political education carriers in universities in the future,it should follow the three principles of integration,effectiveness,and interaction,and meet the three requirements of consistent goals,content integration,and technical convergence,and create a good Create a good environment inside and outside the school,and strengthen guarantees from four aspects:system,team,technology,and material.The continuous development of omni-media makes the content of ideological and political education in colleges and universities continue to be enriched,the carrier is continuously updated,and the environment is becoming increasingly complex.In this context,seizing development opportunities and promoting the integrated development of ideological and political education carriers in colleges and universities is an urgent issue facing colleges and universities.The research results of this subject have very important significance.From a theoretical point of view,it not only further develops the theory of ideological and political education carriers,but also further enriches and perfects the theoretical system of ideological and political education.From a practical point of view,it is Based on the analysis of the status quo,it will definitely help improve the status quo of the integration and development of ideological and political education carriers in colleges and universities,and enhance the effectiveness of ideological and political education in colleges and universities.Therefore,this research has a distinctive contemporary and practical nature.