Research On Precision Marketing Strategy Of DX Company’s Educational Services

The state implements the strategy of rejuvenating the country through science and education,and intensifies policy support and capital investment to promote the steady development of education.Judging from the historical development trajectory,education is the eternal theme of human society.What does not change is the absorption and thirst for knowledge,and what changes is the form of knowledge acquisition.As an auxiliary form of school education,education and training institutions take the diversity of teaching courses and teaching modes as their core advantages,and implement one-to-one special tutoring for the special learning needs of individual students.At first,they established a good reputation in the hearts of parents.Later,with the continuous increase of user groups and the in-depth refinement of user needs,education and training institutions expanded their business to the fields of quality education training,special counseling for entrance examinations,and vocational ability training,and the market scale was further expanded.The education and training industry is developing well and has a large profit margin.It has attracted a large number of organizations to join in,and the internal competition among industries has increased simultaneously.The competition of education and training companies is fierce,and the actual needs of user groups are constantly changing,which puts forward higher requirements on the business model and development strength of various companies in the industry,especially in the current rapid development of information technology and the reality of more accurate corporate and product positioning.Under the circumstances,if traditional education companies want to compete for market share and win the trust of users,they must follow the market trend and pay attention to the analysis and selection of marketing strategies.DX Company is an education and training organization with management joint examination counseling courses as its core product.With its high-quality teachers and years of accumulated courses and teaching experience,it enjoys a certain reputation in the industry.However,DX’s main face-to-face courses are costly and difficult to publicize.The marketing strategy is still market-led,ignoring the importance of product services,that is,there are single teaching models,outdated marketing concepts,and imperfect service systems.And other outstanding issues.Due to the failure to properly resolve key issues,the advantages of its core products have been weakened and the difficulty in acquiring customers has increased.The efficiency of the company has shown a downward trend.In 2020,its operating income will be reduced to 100 million yuan,which is about 30% lower than in 2019.The sharp drop in corporate revenue directly reflects the lack of DX company’s marketing strategy formulation.Based on this,through a comprehensive analysis of the relevant research on precision marketing strategies in the education and training industry,combined with in-depth research on the internal and external environments of DX companies,based on the application advantages and application value of big data in corporate development strategic planning in the era of technology and information,A research on precision marketing strategy of DX company education services based on big data is proposed.In order to construct a systematic education service precision marketing plan,we have carried out research from the basic theories related to precision marketing,which reflects the important role of service marketing in improving user experience in the contemporary marketing field;In the exploration of technology application and other aspects,the application value of big data in the field of precision marketing of enterprises has been clarified,and it can help enterprises to extract market characteristics and user group demand characteristics from complex internal and external data.Through the analysis of user data,the establishment of user portraits,in-depth exploration of user behavior characteristics and consumption preferences,directly used to guide product development and service improvement,marketing promotion method selection and other processes,to ensure the feasibility and effectiveness of DX company’s precision marketing strategy sex.At the same time,from the perspective of data application risk control and internal management of the enterprise,specific safeguard measures in the dimensions of enterprise organization structure,management system,technical support and human resources are proposed to provide strong support and assistance for the implementation of the precision marketing strategy of DX’s education services.Through the analysis and discussion of the precise marketing strategy of DX company’s education service,it is hoped that it can provide a powerful reference for the same type of enterprises to achieve marketing strategy optimization and capacity improvement under the background of the times.