Research On Irrational Media Behavior Of Internet Fans

In recent years,due to the aggregation of the Internet,in the past,a single fan activity often turned into a large-scale group gathering.As a result,a variety of irrational media behaviors of fans have become extremely prominent,and the scope has also shown a trend of expansion.Microblog has become the main battlefield of fans for many times,which has caused a very negative impact in many aspects.During the novel coronavirus pneumonia outbreak,the same cultural link with Xiao Ren and the humanities author,who was running away from the humanities,was released to micro-blog platform,which caused a series of irrational behavior to protect the fans and caused damage to the multi party groups.At the same time,Xiao Zhan’s fans’ crazy behavior has also been strongly criticized by other groups,causing an uproar of Internet public opinion,which has not subsided for a long time.Therefore,this study novel coronavirus pneumonia outbreak period is a typical case,through this case,analysis of Xiao Zhan fans irrational media behavior,in order to provide a reference for similar problems.The research methods include literature analysis,interview and content analysis.Specifically,this paper is divided into the following four partsThe first part defines the concept of internet fans and irrational media behavior,and clarifies the research scope and research object.There are many categories of fans,such as CP powder and Wei powder,which are classified by the number of idols they like.CP powder refers to the infatuation of a TV play is set as a group of lovers,and only powder refers to the people who only like a single idol.The fans studied in this paper focus on Xiao Zhan’s fans,that is,fans who only like Xiao Zhan are loyal followers and supporters of Xiao Zhan on the Internet.Secondly,the author summarizes the specific manifestations of Xiao Zhan’s fans’ irrational media behavior by combing the Xiao Zhan incident,including two major manifestations: one is the reckless collective reporting,the other is the language violence regardless of right and wrong.Then,the author summarizes the influence of fans’ irrational media behavior in the event.This incident has had a very negative impact on culture,Xiao Zhan himself and his fans,others and the network environment.In the second part,the author analyzes the internal subjective factors of internet fans’ irrational media behavior from the perspective of ontology.Understand the organization structure and operation of fan community.And investigate the daily activities of fans: microblog Chaohua.By analyzing the content of the text,this paper analyzes the individual psychology and group psychology of fans.It is found that the internal subjective factors include four aspects.Through in-depth interviews with Xiao Zhan’s fans,it is found that the internal subjective factors of irrational media behavior of internet fans include both active and passive factors.At the same time,there are irrational media behaviors in the unconscious state.First of all,based on the individual cognitive bias,internet fans take the initiative to make irrational media behavior.There are two kinds of cognitive bias.The first is the cognitive bias under the psychological projection of fans.Xiao Zhan is the ideal self.Secondly,the cognitive bias of halo effect makes idol perfect.Because of the virtual distance between fans and the obvious,Xiao Zhan will be enveloped by the "good" aperture and given all good qualities.Therefore,when the negative information about Xiao Zhan appears,fans are stimulated.In order to maintain the ideal self and protect Xiao Zhan’s perfect image,fans have an emotional impulse,which causes fans’ irrational media behavior.Secondly,based on self needs,internet fans also take the initiative to make irrational media behavior.Xiao Zhan’s fans have irrational media behaviors such as reporting and abusing,which are actually many mechanisms within the fans group.Fans take the initiative to make various behaviors based on their own needs after integrating into the group.The self need includes two aspects,one is the need for love and belonging,the other is the desire for power.Third,based on the group pressure,some fans are forced to make irrational media behavior.In order to integrate into the group,or for the sake of their own interests,fans often compromise and give in to the opinions of the majority.This is what we call group pressure.In the Xiaozhan incident,the pressure of fans includes the fear of being isolated and the verbal pressure of fans.Finally,it is unconscious irrational media behavior.It is mainly driven by the leaders of the powder group that some groups are in high mood,while individuals and groups are in a high degree of organizational bonding state.Individuals are easily infected by group emotions,and individuals begin to blindly follow the crowd unconsciously.In the third part,the author analyzes the technology and media factors of irrational media behavior of internet fans.Based on the specific investigation of sina Weibo,this paper studies the influence of the product mechanism of sina Weibo on fans,and analyzes the technical and media factors of fans’ irrational media behavior by combining the media performance in the process of the event and the microblog text content related to the event.It includes four aspectsFirstly,the technology bias of microblog leads to fans alienation.The use of microblog is easy to form information cocoon room,thus strengthening the prejudice of fans.The formation of information cocoon includes two kinds: one is the information cocoon formed by selective contact,the other is the information cocoon formed by strict information blocking mechanism.At the same time,microblog content restrictions and fragmented communication weaken fans’ critical thinking ability.Fans’ long-term contact with entertainment content weakens the fans’ ability of deep thinking,easily leads to emotional aggregation and enhances the possibility of psychological alienation.Secondly,due to the limitation of the number of words in the content,the microblog text is often fragmented,which makes the fans easy to take out of context and further boost the irrational fans.Second,the imperfect supervision mechanism of microblog leads to the habit of irrational reporting.Fans have been active in microblog for a long time,and they have developed dissatisfaction that is unreasonable concept cognition,as well as fast + a lot of action logic.Therefore,because on one hand,microblog users’ violation standards are not clear,and on the other hand,users’ complaint feedback is often invalid,without a set of reasonable and standardized process,it is very easy for fans to develop their own concept cognition and action logic.In addition,they will extend the irrational behavior habits from microblog to other places,so as to further spread the scope of the Xiaozhan incident.Third,the mixed abusive behavior in the report is mainly due to the anonymous feature of microblog,which gives fans the illusion that they are not controlled.Therefore,under the background of epidemic situation,fans begin to vent their anxiety.Finally,on the microblog platform,there are two kinds of media that play an important role.One is the mainstream media,and the other is we media.The lag of mainstream media is very obvious,and it has not played a very good leading role.At the same time,a large number of rampant we media marketing numbers on the microblog platform use the violent atmosphere of fans as their own business opportunities at special nodes,inciting the emotions of fans from beginning to end,accelerating the spread of irrationality.The last part,through the analysis of the above reasons,puts forward the countermeasures to prevent and guide the irrational media behavior of internet fans.Fans,media platform,media and government should form a joint force.At the internal level of fans,individuals should face up to their idols and distinguish between virtual and real.Within the group,it is necessary to formulate standard and reasonable behavior norms,and strengthen the self correction within the group leaders.At the media platform and media level,the mainstream platform should correctly grasp the timeliness validity,while the microblog platform should optimize the revenue path of we media,and turn from single traffic consideration to multi-dimensional consideration,so as to regulate and restrict the behavior of we media.But also under the influence of the real name system,let the real name play its real role.At the government level,it is necessary to fulfill the government functions,carry out the real-time early warning mechanism of internet fans’ psychological catharsis in a special period,and improve the fans’ psychological counseling and counseling service system.Finally,a series of specific laws and regulations should be formulated to promote the healthy development of fans.