Research On Competitive Strategy Of New Oriental Group Under "Internet +"

In the era of “Internet+” infiltrating into all walks of life,it has become important for all educational institutions to grasp the correct strategic direction,seize the pulse of the information age,and move forward in scientific and rational planning.Question.At present,the Internet,mobile Internet,big data,and cloud computing have become the largest revolutionary forces in the field of education.The form of the “Internet+”education industry is undergoing constant changes.In this context,Internet giants and traditional education institutions have accelerated their layout or transformation.It is important to develop a strategy that suits you.After all,the strategy leads the development direction of the enterprise.For each education enterprise,the internal and external competition environment has undergone tremendous changes,and the industry development has presented a new trend.It is necessary to proceed from its own actual situation and analyze the market in depth and in detail.All kinds of challenges and challenges,balance their own strengths and weaknesses,formulate strategies that meet their own development needs,and determine the growth direction of enterprises,so that enterprises can adhere to the established development strategy and realize the establishment of long-term competitive advantages in an environment that is more uncertain in the future..From the research content,based on a large number of literature reading and data analysis,this paper first discusses the research background,significance,methods,framework and literature review,and draws on the research topic and clears the research significance.Summarize the dynamics of this research topic.Secondly,using PEST analysis method and Porter’s five-force model to analyze the internal and external environment of New Oriental Group in the new era of Internet development,and use SWOT analysis to identify internal and external opportunities and threats.Finally,based on SWOT matrix analysis,the paper proposes a suitable competitive strategy for New Oriental,and conducts a comprehensive discussion on the implementation and protection of competitive strategies.From the research conclusions,the current internal and external environment of New Oriental Group can be said to be both opportunities and threats,and there are many competitors.Based on this situation,it is natural that New Oriental can seize opportunities and avoid threats,adopting cost leadership,differentiation and focusing.The strategy is to provide customers with cost-effective and differentiated products and services,and focus limited resources on their own areas of strength,so as to comprehensively enhance the competitiveness of the company’s strategy,but also from the learning environment,faculty,and technological innovation.The organizational structure and other aspects have been adjusted and improved to ensure the smooth implementation of the company’s strategic goals.