Research On The Characteristics Of Public Opinions In The Reports Of Major Sports News Events

The Internet and various fields have entered a state of in-depth integration.Traditional media is no longer an era in which the utterance of major sports news events is no longer a single absolute right to speak.We-media has continued to grow in the spread of the Internet,condensing a certain amount of discourse power..In the same major sports news event,they represent different groups and have different views and emotions.With the help of the Sina Weibo platform,official public opinion and private public opinion are in the same environment,analyzed the characteristics of public opinion on both sides,and made relevant suggestions.The content of this article is based on Sina Weibo as a research platform and Sun Yang’s anti-censorship incident as a case of major sports news events.The use of case analysis,mathematical statistics,content analysis,and literature data methods are used to analyze and sort out the Sun Yang incident.Relevant data in Sina Weibo is sorted and analyzed.First,analyze the incident report with the help of the news framework,and restore the importance from the seven different dimensions of report time,report path,report form,microblog report subject content,microblog report information source,microblog report overall structure,and emotional expression of reported feelings.Present the whole incident;secondly,summarize the reporting characteristics of official public opinion and private public opinion from the above data,and compare the differences between the two;finally use the Marxist news concept as the theoretical basis for official public opinion and private public opinion in major sports news events in the future The performance and public opinion guidance made recommendations.In summary,this article starts from the different reports of the same major sports news event in Sina Weibo by official public opinion and private public opinion,and takes the characteristics of the two as the research object,and how to conduct public opinion on the official public opinion and private public opinion in major sports news events.Guide a comprehensive interpretation.In the research,the author draws the following conclusions:(1)The microblog reports in the public opinion are mainly pure text,and the reporting format is too single;(2)The official media lacks interaction with the self-media in reporting major sports news events,and guides public opinion.Not enough;(3)The way of expression of private public opinion is too emotional and one-sided,lacking gatekeepers,and the public opinion supervision mechanism should be improved;(4)The battlefield of public opinion has gradually shifted to online media,and the official media lacks the operation of official Weibo.Finally,the author puts forward suggestions:(1)The guidance of public opinion needs to be based on the Marxist view of news,strengthen learning in the field of ideology,and conduct effective public opinion guidance;(2)Strengthen the supervision of the self-media in the dissemination of public opinion,and continuously improve the quality and quality of netizens User entry barriers;(3)Both official and private opinions should be based on facts,increase reporting forms,themes,viewpoints and angles,and carry out in-depth interpretation;(4)Improve the professionalism of media-related personnel and strengthen the “gateway” People’s awareness;(5)Whether it is official public opinion or private public opinion,the barriers must be broken during the process of public opinion interaction,and the two-way interaction can create a new environment of comprehensive integration of public opinion and improve the relationship between official public opinion and private public opinion in the network environment.Integrate,build a common field of public opinion,improve the public opinion supervision system,create a fusion environment,and jointly promote social governance.