Analysis On Behavior Characteristics Of Badminton Club Consumers In Haidian District Of Beijing

Today,people’s wallets are getting bigger and more disposable,and more and more of them are spent on physical exercise.As a traditional Chinese sports,badminton contains a variety of characteristics.Entertainment,simplicity,exercise,etc.are typical characteristics of badminton.These characteristics are very consistent with the physical and psychological characteristics of contemporary people,which makes badminton.Sports have become one of the favorite sports of the contemporary people.In order to understand the current consumption behavior characteristics of badminton consumers in badminton clubs in Haidian District,Beijing,this paper mainly adopts six research methods: literature method,questionnaire survey method,field investigation method,interview method,mathematical statistics method and logical analysis method.Taking the Red Sports Club as an example,the consumption behavior characteristics of the badminton club consumers are analyzed,and the following points are summarized:1.Consumers in the age group of 31-40 are the main force of badminton consumption;company employees are the occupation with the most badminton consumption,and students’ consumption of badminton is not high;on the whole,the consumption level of badminton consumers is relatively high.high.2.Most of the badminton consumers have a bachelor’s degree or above,which reflects that badminton is a smart sport.The source of badminton information of consumers is mainly from friends,followed by information from TV programs,and not many badminton information from professional books.3.Most of the badminton consumers have 3-4 hours of free time,they will use their free time to surf the Internet,and more than half of the consumers will play other sports activities;most of the badminton consumers will choose to play badminton indoors,only 13% of consumers will choose to play badminton at home.4.The subjective factors affecting the consumption of badminton consumers are from high to low: making friends,exercising,enriching spare time,personal hobbies,economic status and work needs.The objective factors that affect the consumption of badminton consumers are,from high to low,whether there is sufficient free time,venue fees,venue environment,traffic conditions and family reasons.5.Some badminton consumers in Haidian District,Beijing spend less than 100 yuan on badminton sports,and the monthly consumption level of the main consumers is between 300-500 yuan.Through the current consumption expenditure of badminton in Beijing and Beijing In terms of the total consumption expenditure of citizens,the consumption level of Beijing’s badminton consumers is at an upper-middle stage.6.In the consumption of badminton consumers in Haidian District,Beijing,physical consumption exceeds value consumption,and the proportion of physical consumption is also higher than value consumption,which shows that the badminton consumption ratio is not coordinated.The consumption of rackets is the largest in kind,followed by the consumption of balls,while the consumption of protective gear,badminton strings,and hand glue accounts for a small proportion.The distribution of value consumption expenditures is very unbalanced,with the most expenditures for venue rental fees and competition ticket fees.Professional book fees are very small.7.The highest consumption motivation of badminton consumers in Haidian District,Beijing is interpersonal communication,followed by leisure and entertainment,physical fitness,hobbies,promotion of all-round personal development,improvement of sports ability,accompanying family members,work needs,and pursuit of fashion.