Research On The Business Transformation Strategy Of Wuxi New Oriental School

With the rapid development of knowledge economy and the rapid rise of education industry,universal education and all-round improvement of national quality education have been constantly re mentioned.By the end of 2020,the number of education and training institutions is about 617000,and the market scale of K12 after-school counseling is about 480 billion.In July 2021,with the implementation of the opinions on further reducing the homework burden and after-school training burden of students in the stage of compulsory education issued by the State Council,many discipline training institutions had to announce their withdrawal from the market or start the road of business transformation.Wuxi New Oriental training school completely stopped discipline training courses in the compulsory education stage（K9）on December 30,2021,stripped off K9 training courses,and its main income decreased by about 70%,which led to its business transformation.With the vigorous implementation of highquality education by the state,quality training has come into the public’s sight.The advocacy and encouragement of policies have brought new opportunities for the development of quality training courses.Taking Wuxi New Oriental School as the research object,based on the strategic transformation theory,through the research on the business transformation strategy of enterprises at home and abroad and the development status of the school,this paper makes a comprehensive and in-depth analysis on the macro environment,industry environment,advantages and disadvantages of enterprises,opportunities and threats of external environment by using PEST analysis tools,SWOT and swot-clpv matrix;Combined with the market demand,using swot-clpv quantitative analysis,this paper points out the leverage advantage situation,restraining market situation,fragile competition situation and problem competition situation faced by enterprises,and puts forward the strategic direction of business transformation of Wuxi New Oriental School.According to the direction,guiding ideology and basic principles of strategic transformation,determine the strategic objectives of business transformation,put forward the adjustment of core products of different ages,and give specific plans,as well as supporting teacher allocation adjustment plans and market expansion and improvement plans.Finally,in order to ensure the smooth implementation of business transformation,four guarantees are proposed to ensure the implementation of the transformation scheme from four aspects: organizational culture construction,talent management system,financial management ability and teaching informatization.Through literature research,case analysis and comparative analysis,this paper integrates theory with practice,applies the theoretical basis of strategic transformation to enterprise transformation,and analyzes the formulation and implementation of business transformation strategic plan of Wuxi New Oriental School,which not only has certain guiding significance in promoting enterprises to get rid of development difficulties,but also helps other institutions in the teaching and training industry to diagnose problems and promote the healthy development of the industry.