A Grounded Study On The Influencing Factors Of Sustainable Use Of E-sports Client Games ——Take League Of Legends Users For Example

In November 2021,Chinese team EDG won the League of Legends Global Finals,and the e-sports client game League of Legends,as its game itself,was also pushed to the hot spot of public opinion.The official live broadcast of the finals was watched150 million times,and the hot search items on Weibo exceeded 80.It has been more than ten years since League of Legends was released in China in 2011.As a representative work of the current e-sports end game,it still exudes a strong appeal to users,and the e-sports end game has become one of the current popular game categories.Why is esports so magical? What are the factors that motivate users to keep using it for a long time? In this paper,League of Legends,a phenomenon of current esports terminal game,is taken as the research sample,the persistent users of League of Legends are taken as the research object,the grounded theory is taken as the main research idea and method,the original research data are collected through in-depth interviews,and the three-level coding process under the grounded view is adopted.Formed the social interaction,game character,correlation factor and emotional pursuit of four main categories,build the e-sports end users continue to use influence factor model,the model and the depth of interpretation,the last on the comprehensive analysis our country current esports end tour development,on the basis of starting from the model,put forward the our country electronic competitive side swimming countermeasure and the suggestion to improve user viscosity.The research finds that the continuous use of e-sports end games is not only the result of group cooperation,but also the manifestation of multi-force replacement.Social interaction has become the main reason for users to continue to use e-sports end games.This factor runs through the whole use process and has the greatest influence.The characteristics of games are the objective reasons for users to continue to use e-sports end games.It includes factors that affect users’ use behavior in the long term,as well as periodic reasons.Correlation factor is the indirect cause of users’ continuous use of e-sports end games.It does not have a direct impact on users’ use behavior,but plays an indirect strengthening role,and the dynamic change process is the largest.Emotional pursuit is the subjective reason why users continue to use e-sports end games.In addition,this paper comprehensively analyzes the development status of E-sports end games in China,and points out the difficulties and challenges they encounter,including their own product quality problems,operational problems and the impact of mobile end competitive games.On this basis,with the help of the research conclusions,this study puts forward suggestions for developers and operators of e-sports end games,such as paying attention to the construction of social attributes of e-sports end games,improving the quality of games,strengthening the all-round operation of games and carrying out periodical publicity to meet the emotional pursuit of users.