Research On The Impact Of Corporate Social Capital On Non-R&D Innovation Activities Of Small And Medium-sized Enterprises

In the new era of “Widespread Entrepreneurship and Innovation”,a variety of innovation activities are highly regarded in the whole society.In the traditional perspective of innovation,people often think that the only way to succeed on innovation is R&D.This single linear view that believes only R&D can innovate largely ignores the innovation activities of SMEs which are weak in R&D that are not based on formal R&D.In reality,many enterprises,especially SMEs often do not have sufficient resources or capabilities to support R&D innovation activities,but this does not mean that these enterprises have no innovation activities.These enterprises can obtain the required funds or information through cooperation and exchanges with internal and external organizations.Then they can accelerate the integration and utilization of new knowledge,new technologies and other innovative resources in the enterprise,thereby promoting the development of enterprise diversified innovation activity.Therefore,on the basis of literature,this study will sort out the conceptual connotation and specific activity models of non-R&D innovation activities,construct a research model and discuss the mechanism of the impact of corporate social capital on non-R&D innovation activities which focusing on SMEs as the main research object,and also discuss whether non-R&D innovation activities have a positive effect on corporate innovation performance.While enriching innovation theories,it also provides guidance for many companies with weak R&D capabilities,especially SMEs,to implement diversified non-R&D innovation activities based on their own corporate capital,and also provide the strategies and recommendations to the government to formulate more instructive policies in the basis of the characteristics of non-R&D innovation activities.What are the typical non-R&D innovation activities undertaken by SMEs? Are these activities affected by corporate social capital and can they effectively promote the improvement of corporate innovation performance? Are there differences when the corporate social capital of companies with different absorptive capacities affect different types of non-R&D innovation activities? To address these issues,this study takes Chinese companies,especially SMEs as the main research sample,make a in-depth discussion on the mechanism of corporate social capital's impact onnon-R&D innovation activities under the regulation of absorptive capacity,and also discuss whether non-R& D innovation has any significant impact on corporate innovation performance.After that,this study described the series of processes such as the design of questionnaire,investigation,issuance and recycling of questionnaire,and also used analysis software(SPSS25.0,AMOS25.0)to analyze the questionnaire data such as reliability and validity analysis,analysis of variance,regression analysis and structural variance model test.Based on the data analysis results and also focusing on analyze and discuss this research issues,the main conclusions are:(1)According to whether related to technology,the measurement of non-R&D innovation activities is divided into technical non-R&D and non-technological non-R&D innovations.The one is technical non-R&D which including technology and knowledge adoption,progressive innovation(micro-innovation),imitative innovation and integrated innovation.The other one is non-technical non-R&D innovation activities which including market and organizational innovation.(2)Non-R&D innovation activities have a positive effect on corporate innovation performance and also are a very important part of overall innovation activities.Among them,market innovation activities have the most significant impact on enterprise innovation performance,and the influence path coefficient is also the highest,which reflecting that market innovation activities occupy an important position in business operations.Therefore,market innovation activities should be highly valued and prioritized in the consideration of corporate innovation strategies.(3)Social capital has a significant positive impact on non-R&D innovation activities,indicating that all non-R&D innovation activities have a high dependence on social capital.Companies with stronger corporate social capital are more able to carry out a variety of diverse non-R&D innovation activities.At the same time,as a moderating variable,absorptive capacity has a significant moderating effect on the impact of corporate social capital on non-technical non-R&D innovation activities,which shows that the ability in acquirement,management,learning and application of knowledge will positively impact the developing extent of non-technical non-R&D innovation activities which based on the use of external resources.