Research On The Inventory Control Problem Of Alternative Products Considering Consumers' Low Carbon Preference

With the improvement of people's living standards and environmental awareness,when people buy products,they will not only pay attention to the use function of products,but also the environmental protection value of products.Therefore,in order to improve the market competitiveness,enterprises will choose low-carbon products to replace to meet the supply demand in the operation process,which will involve the inventory management of alternative products.At the same time,consumers' awareness of low-carbon consumption will obviously affect the ordering decision of enterprises,Under such a background,it is of theoretical and practical significance to study the retailer's inventory decision-making for low-carbon alternative products.Firstly,based on the substitutability of the product,this paper considers whether the retailer has capacity limitation,order two products with different environmental quality and price,establish a profit maximization model,and determine the optimal order quantity of the two products and the impact of low carbon preferences on them.The theoretical analysis shows that the increase of inventory capacity makes the order quantity increase,the order quantity and profit change with the change of environmental quality;the calculation result of the example verifies the rationality of the model,and numerical analysis shows: increasing inventory capacity and ordering two products with a high replacement rate is conducive to an increase in profits.When there is no capacity limit in stock,the order quantity and the profit level of the seller are no longer affected by the change in capacity.Secondly,consider the situation that two enterprises sell two products with different environmental quality,When the general retailer is out of stock,according to the low-carbon preference of consumers in the market,the lowcarbon retailer with more inventory will transfer the products to the general retailer,based on this premise,study the inventory strategy of two retailers by establishing two profit maximization decision-making models,and analyze the impact of low-carbon preference,transfer price on the decision-making of enterprises.Numerical analysisshows that: compared with ordinary retailers,low-carbon retailers are more sensitive to the increase of consumers' low-carbon preferences.When consumers' low-carbon preference increases,it is more favorable for low-carbon retailers.At the same time,in order to improve the service level,ordinary retailers will choose to transfer more products through low-carbon retailers.With the general improvement of consumers' low-carbon awareness in the market,two retailers can achieve a win-win result by taking transfer measures.In theory,this research can provide a clear inventory model for the inventory problem which consider the factors of low-carbon preference,and also provide research ideas for the inventory research of a variety of alternative low-carbon products.In practice,it can provide a feasible management strategy for the enterprise managers in the low-carbon consumer preference market to make inventory decision,help the enterprises to order reasonably,optimize inventory,control operating costs to improve the market competitiveness of enterprises.