Research On The Financial Performance Of CICC Jewelry Based On Mixed Ownership Reform

The report of the 19 th National Congress of the CPC precisely indicated that it is very determined to further advance SOE reform,progress mixed-ownership economic entities and create a global competitiveness world-class enterprise.In 2018,the State Council put forward the implementation of "National Enterprises Reform and Double Hundred Actions" and in-depth proposal.It can be seen that mixed-ownership reform(hereinafter referred to as "mixing")is of primary importance of state-owned enterprises reform.Therefore,with the reform of large state-owned enterprises going on,it is very important for the mix of state-owned enterprises as the main content of the inspection and mixing effect.It also provides a certain reference and reference for the new round of mixing.China Gold is in a completely market-oriented competitive field,and the industry competition is very fierce,enterprises are facing the danger of “not advancing or falling back”,and there is an urgent need to deepen reform to change their current situation.This paper mainly adopts the method of case study,takes China Gold as an object of study.Firstly,it combs the research status of mixed ownership reform,financial performance evaluation methods and financial performance of mixed ownership at home and abroad.Secondly,it expounds the concepts of mixed ownership,mixed ownership reform,private capital and financial performance,and uses modern property right theory,principal-agent theory corporate governmance structure theory and stakeholder theory as theoretical support,and adopts traditional financial index analysis methods and non-financial index analysis methods and EVA analysis method from three Different angles conduct a study of financial performance changes period China Gold,at the same time,in combination with the three mixed reform measures of introducing strategic investors,industrial investors and employee stock ownership platform,analyze the effect of mixed ownership reform,finally,based on the research results,the experience of mixed reform is summarized and follow-up suggestions are put forward.Around the mixed-ownership reform,this paper aims to have further analyze the financial performance of China Gold.Gradually explore and accumlate reform experience that can be learned,copied and popularized.The final result is to come up with new reform ideas for the long-term development of the gold jewelry industry and retail industry.It also contributes more wisdom and strength to the reform of state-owned enterprises.