Financial Analysis Of BAIC Motor Based On Harvard Analysis Framework

Financial analysis is based on statements and other relevant information,the past and present financing,investment,operation,distribution activities of the enterprise profitability,operation,debt service and growth capacity analysis and evaluation of economic management activities.Because the traditional financial analysis method has certain limitations,it focuses on the analysis of financial data,but not can be combined with non-financial data of different industries to carry out analysis,simple financial analysis can not meet the needs of comprehensive evaluation of enterprise development,therefore,it is very important for enterprises to choose reasonable financial analysis methods.Harvard analysis framework is an extension of financial analysis,it is more scientific and comprehensive,from the strategic,accounting,financial and prospects of the four aspects of the analysis of enterprises,to achieve a comprehensive evaluation of enterprises from a strategic point of view.In this paper,Beijing Automobile Co.,Ltd.("Beijing Automobile")is selected as the object of analysis.Beijing Automobile is in the leading position in the domestic automobile brand,which is representative among many automobile brands,and by analyzing Beijing Automobile,we can see the development of China’s current automobile industry enterprises.This paper first introduces the development course of Beijing Automobile and the financial situation of enterprises,analyzes the development strategy of Beijing Automobile and the necessity and feasibility of introducing the Harvard Analysis Framework,and analyzes the strategy,accounting,finance and prospects of Beijing Automobile based on the Harvard Framework.Finally,in view of Beijing’s over-reliance on government subsidies and insufficient attention to research and development innovation,the paper gives some suggestions for Beijing Automobile to increase its investment in research and development,pay attention to the quality improvement and service improvement of its cars.