| After entering the 21 st century,China’s economic strength has been significantly improved.In 2010,it became the world’s second largest economy.China’s economy has entered a stage of stable development,and its national income has been further improved.The people are full of needs and yearning for a better quality of life.In this context,home appliances have gradually entered the homes of hundreds of millions of residents,playing an indispensable role in improving people’s quality of life.After experiencing a period of prosperity,the home appliance industry has to face increasingly saturated industry demand and increasing industry competition,even launching a price war,hoping to take advantage of the price advantage to occupy a place in the industry competition,resulting in further squeezing of the profit space of home appliance companies Pressure.Low product profits and increasingly saturated market demand jointly limit the expansion speed of home appliance companies and hinder the sustainable development of home appliance companies.Therefore,home appliance companies urgently need to find an ice-breaking method to help companies get out of this predicament.The emergence of similar financial models has broken the shackles of the development of home appliance companies to a certain extent,and provided an innovative way of thinking for the business model of home appliance companies.By occupying the funds of supply chain companies,it can achieve a large number of floating books on its books.Deposit funds and use funds to help home appliance companies expand marketing channels,expand their business scale,improve their innovation capabilities,and improve their operating levels.Gree Electric has a strong brand advantage and market recognition.Through benefit binding,it has completed the control of its distribution channels.With its comprehensive strength and scale advantages,the functions of the financial model can be brought into play.This article takes Gree Electric as a research case,combines its financial data from 2015 to 2019,and compares it with peer competitors over the same period,in order to more comprehensively and accurately reflect the impact of the financial model on Gree Electric’s operating results.This article first summarizes the relevant research results,sorts out the relevant theoretical basis of the quasi-financial model,expounds the reasons for the generation of the quasi-financial model,application motivation and accompanying risks,and then discusses the operation method and Analyze the use of funds,analyze its financial characteristics,capital turnover speed,ability to account for funds,working capital requirements,financial leverage and profitability,and summarize the impact of financial models on the business results of the company,and also judge the financial models of Gree appliances Using the financial risks,it is found that it has strong control over risks.While enjoying the huge benefits brought by similar financial models,it has well controlled the possible accompanying risks.Finally,by summing up Gree Electric’s successful application of similar financial models,it puts forward relevant suggestions for the operation and development of other home appliance companies in terms of brand advantage,debt structure,commercial credit,and marketing model. |