Research On Service Marketing Strategy Of H Auto Sales Co., Ltd

Over the past decade,China’s automobile industry has developed rapidly.Since China became the world’s largest automobile consumer market in 2009,especially after2015,with the rapid development of new energy and battery technology,new energy vehicles represented by Tesla and BYD have gradually entered people’s life,and cars have gradually changed from means of transportation to daily electronic equipment,Its upgrading and performance improvement are beyond the reach of previous times.The rapid upgrading of automobiles has exposed the shortcomings of the existing marketing system.Under the impact of new media and new channels,the traditional marketing model of automobile 4S stores has gradually fallen behind.The competition in the automobile industry has gradually developed from the performance and price of automobiles to the competition of brand and service ability.Major automobile brands have also carried out experiments on service marketing strategies for automobile sales,Such as using big data technology to accurately portray customers.Taking h Automobile Sales Co.,Ltd.as an example and 7p service marketing theory as a model,this paper combs the problems and disadvantages existing in the leading marketing strategy of H Automobile Sales Co.,Ltd.at the same time,it uses SWOT analysis and pset analysis tools to analyze the enterprise from multiple angles,analyze the enterprise environment and improvement suggestions.It is intended to plan and sort out a set of service marketing strategies suitable for high-end vehicles,especially h Automobile Sales Co.,Ltd.So as to expand the customer base for H Automobile Sales Co.,Ltd.and enable the enterprise to obtain long-term competitiveness.At the same time,it also provides theoretical and practical support for other automobile 4S stores to carry out service marketing strategy optimization.