Research On The Optimization Of Commercial Network Layout In Qingzhou City

In the history of economic development,Qingzhou is the center of commercial trade,cultural exchange and consumption activities in Shandong.With the adjustment of administrative division and the transformation of economic development mode in modern times,Qingzhou gradually weakened.Under the background of the transformation of old and new drivers,Qingzhou is faced with the historical mission of "toward revival".The rapid growth of regional economy and the development of regional integration urge Qingzhou to grasp development opportunities,actively respond to challenges,and improve its regional status and level of development.With the rapid development of market economy and urbanization,the layout of commercial outlets in Qingzhou has been constantly improved to form a certain scale,commercial formats have been constantly enriched and improved,and commercial activities and business exchanges have become more and more frequent,which not only promotes the economic development level of Qingzhou but also drives the progress and development of the whole society.The first chapter of this study analyzes and summarizes the background,significance,objectives,methods and related theories of the research on the distribution of commercial outlets in Qingzhou city.The second chapter analyzes the present situation of the three-level commercial system of the city commercial center,district commercial center and community commercial center in Qingzhou city,and discusses the problems in the distribution of commercial outlets from four aspects: the number,structure,supporting facilities and operation characteristics.The third chapter analyzes the influencing factors of urban commercial network layout from the aspects of population,transportation,land price and commercial forms.Through constructing Logistic model,the influence factors of commercial network layout in econometric analysis,it is concluded that the Qingzhou commercial network layout have a significant impact factors are population,consumption structure,the benchmark land price,population density,level of education,the number of parking space and the commercial enterprise concentration,such as size of population,the consumption structure,the impact of benchmark land price is the most significant,top priority is Qingzhou commercial site layout need;The fourth chapter discusses the optimization strategy of the layout of commercial outlets in Qingzhou city from the aspects of the number of commercial outlets,the structure of commercial format,the supporting facilities of commercial outlets,the characteristic business groups and the development of new commercial formats.The fifth chapter summarizes the research and points out the shortcomings.