Application Research Of New Media Interactive Art In Offline Product Promotion And Display

With the development of economy and the progress of science and technology,the functions of electronic products used by people are increasing,and the direction of its perfection is becoming more and more humanized and artistic,which provides a new art way for people: new media interactive art.New media interactive art changes the inherent mode of "single transmission",which can "interact" with it in real time and get corresponding "feedback".Its appearance gradually changes people's life style and ideas in life.When offline product promotion is combined with new media interactive art,it can meet the needs of consumers and businesses to effectively draw closer and better understand product information and services And promote products.Firstly,this paper puts forward the research background,through looking up the literature,points out clearly the interactive art and offline product promotion and display analysis in the new media era,and then analyzes the application influence,value,application domain and method of the new media interactive art in offline product promotion and display.Then it analyzes the problems in the promotion and display of new media interactive art offline products from multiple perspectives,and finally conceives the future development.It is hoped that this study will play a reference role for the application research of new media interactive art in offline product promotion and display.