Research On Visual Language Performance Of Dynamic Illustrations In Poster Design

With the continuous development of the times,illustration design has entered into all fields of people’s life and work,and has been widely used,such as poster design,product design,packaging design and so on,especially in the field of poster design has become an indispensable form of visual expression.The development of Internet technology promotes the art of illustration to extend to the dynamic direction.Dynamic illustration expands the scope of illustration,enhances the efficiency of information dissemination,and has strong development potential and innovation space.On the one hand,the dynamic expression process is more delicate for the expression of emotion,enhances the appeal of visual language,enriches the interest of the picture,stimulates the imagination and interactivity of the audience,and meets people’s changing aesthetic needs.On the other hand,dynamic illustration is widely used in mobile media platform,which can not only accurately transmit effective information,but also improve the expression ability of information visualization.The natural communication advantages of dynamic illustration can meet the high demands of the information age and develop rapidly.Therefore,the combination of dynamic illustration and poster design has strong expansibility and innovation,and it is also the product of the progress of this era.This article takes the performance analysis of visual language of dynamic illustration as the breakthrough point,and discusses the design method and value performance of dynamic illustration in poster design from the perspective of visual elements.Firstly,the basic concepts of dynamic illustration and poster are explained clearly,and the differences between dynamic illustration and static illustration and animation are compared from the perspective of dynamic effect and storage format,and the advantages of dynamic illustration are summarized.Secondly,the expression forms of visual language of dynamic illustration are divided in detail.Combined with the advantages of dynamic illustration and the aesthetic psychology of the audience,the discussion is made This paper analyzes the design principles of dynamic illustration in poster design,including the principle of picture integrity,the principle of picture interest,the principle of narrative intuition,and the principle of content diversification,and analyzes the element design of visual language of dynamic illustration in poster design,including the innovative design methods of graphics,text,and color,and their value performance.Finally,this paper constantly combines the theoretical research with my graduation project With the combination of planning and creation,we constantly think about the poster design from the visual language of dynamic illustration in the creative practice,and carry out design creation and exploration.