Research On The Creative Skills Of Corporate Image Promotional Films

With the gradual improvement and improvement of communication concepts,traditional corporate image video presentations have gradually begun to cause aesthetic fatigue to the audience.Nowadays,various video production companies are exploring breakthroughs in the creative ways of corporate video.The correct interpretation of corporate image and culture,precise positioning of products and highlight mining,research on the characteristics of the audience,polishing of the content of the promotional film,and fine-tuning of the sound and picture effects are all easily overlooked in the corporate promotional film.Important factor.Faced with the above problems,creators can solve these problems to a large extent by using targeted and rational use of creative skills.I take the creative process of my graduation work and the corporate image promotion film "Shimao Yinshanhai" as an example.I will analyze and elaborate my practical application of creative skills from the three aspects of early planning,mid-term shooting and post-production.And thinking,in order to play a certain role in promoting the creation of the current corporate image propaganda film.