Research On The Development Strategy Of QDFHZS Grand Theater

With the continuous improvement of the national awareness of the importance of cultural industry,great breakthroughs have been made in both policy development environment and market consumption potential.In particular,the continuous innovation of new online cultural communication technology has greatly boosted the rapid development of the domestic cultural industry market,and has become a new strategic highland for the rapid growth of the national economy.But at the same time,the low level of product innovation,the unreasonable supply side structure,the insufficient number of cultural places and facilities,the lack of matching and other short board problems inhibit the further development of the cultural industry market.Therefore,the research on how to improve the development strategy of cultural industry companies has become an important topic for the development of local cultural industry and even the layout of cultural industry at the national level.Taking Qingdao Phoenix voice Grand Theater as the research object,this paper makes an in-depth study on the development strategy of the theater.Firstly,the theoretical tools involved in this paper are explained one by one from the macro environment analysis,industry environment analysis and other aspects,with emphasis on PEST analysis,five forces analysis,SWOT analysis and other model tools.Secondly,it makes a comprehensive analysis of the internal and external macro environment and micro environment of Qingdao Phoenix voice Grand Theater,and draws relevant conclusions.Thirdly,based on the advantages and disadvantages,challenges and opportunities faced by the theater,this paper makes a strategic judgment on the development strategy choice of the theater since its establishment,and puts forward the following suggestions: to highlight the dominant position of serving Qingdao Beer Festival,to seek the coordinated development of cultural performance industry and Qingdao West Coast Regional Tourism,to deepen the effective integration of cultural performance industry and high-tech information technology industry,and to explore the relationship between the Grand Theater and the world In addition,the paper puts forward some measures and suggestions,such as adjusting the organizational structure of the theater,establishing and improving the efficient human resource management system,strengthening the construction of the theater’s performance ability,and broadening the theater’s diversified marketing channels.Finally,this paper makes a relevant summary and appropriate prospects.