Research On The Value Orientation Of Digital Media Art In The Self-media Era

With the rise of new technologies such as mobile communication technology,network technology and mobile intelligent devices,people unconsciously move towards a brand-new era-self-media era.In the self-media era,everyone can publish their own works or content they want to express on the self-media platform anytime and anywhere,thus realizing the equality of artistic rights.With the rapid development of technology and the all-round dissemination of information,the application fields of digital media art are constantly expanding,and some new possibilities are born out of its value orientation.This paper mainly studies the value orientation of digital media art in we media era.Through the elaboration of relevant concepts such as "value orientation","value orientation of digital media art","source and development of value orientation","digital media art" and "We Media Era",this paper analyzes the influence of technology development on value orientation"and" value orientation " "The development of We Media Era","the development of digital media art" and other related issues,combined with a large number of cases and excellent works of art,this paper summarizes the application fields of digital media art in we media era and the emerging new art forms,so as to analyze the changes of digital media art in the aspects of creation,communication and appreciation compared with the traditional media era,Finally,the paper discusses the value orientation of digital media art in the We Media Era: fully catering to the new commercial value brought by consumer demand,the realization of social value promoted by the concept of "sharing",the data value created by massive information and data thinking,the use value highlighted by the elimination of Art boundary,the emotional value further demonstrated by full sensory simulation,and the value of digital media art Ecological value in the context of integration.