Research On The Military-civilian Integration Development Strategy Of XY Electronic Military Enterprises

Under the background that China-US trade war is getting tense and China's military-civilian integration development strategy has risen to a national strategy,the government is accelerating the development model of military-civilian integration and industrial integration.Traditional military enterprises are faced with problems such as strategic adjustment and organizational structure reform.At present,the competition in the electronic components market has reached a stage of white-hot.How to consolidate and develop the market in a highly competitive market is the primary issue to be considered at the moment,whether it is "holding the group to warm up" or"resource integration".Strategic guidance,the country's future development trends and the situation in China at this stage to make strategic adjustments.Through the use of strategic management analysis methods,the company plans a new way out,strengthens the development of enterprises,enhances the core competitiveness,becomes the leader of the industry,promotes the development of China's electronic components industry,and enhances the technological innovation level of China's electronic components industry.The main research contents of this paper include:Firstly,define the concept of strategy and strategic management,and sort out the application structure of strategic management in enterprises and the analysis and role of enterprise strategic management,and enrich the theoretical basis of this point;secondly,Explain the connotation of military-civilian integration,review and collate relevant research and cases on the integration of military and civilian development at home and abroad,and learn from the experience of foreign military-civilian integration model,analyze the shortcomings of China's implementation of military-civilian integration development strategy,as a discovery of enterprises in the implementation of military-civilian integration development strategy Insufficient theoretical basis;Finally,the company conducts multi-dimensional and multi-angle internal and external environmental analysis,from the following aspects:macro environment,industry environment,competitive environment,resources,capabilities and value chain,etc.Strategic objectives,choose a strategic model that is consistent with the company's own situation,and build the implementation path and safeguard measures of the enterprise development strategy.The conclusion of this paper is that the implementation of the military-civilian integration development strategy in our military enterprises is not ideal.The lack of top-level design and the old management mode are the factors that restrict the implementation of the military-civilian integration development strategy.Step by step change and reform from the inside to the outside,from optimizing the organizational structure,improving the management of human resources to strengthening the investment in information construction and cost-saving internal control to achieve the strategic goals of the company,propose strategic guidance and implementation path.The main innovations of this paper are:based on the guidance of the national strategy,propose a new path plan for the strategic implementation path after the military and civilian integration enters the enterprise,and analyze and prevent the risks required in the strategy implementation.