Protection Of Consumer Rights And Interests In Internet Wealth Management

In recent years,with its unique advantages,Internet finance has developed rapidly and played an increasingly important role in people's lives.As an important part of Internet finance,Internet financial management is loved by all kinds of investors because of its low threshold,easy operation and high efficiency,and quickly occupies the market.Since the launch of Yu 'ebao in 2013,the market scale has been expanding,the number of users has been increasing,and there is still great room for development in the future.Since then,Internet finance has been continuously upgraded and developed,especially in today's epidemic-ravaged society.Internet finance has met the needs of "non-contact" financial services during the epidemic period,played a huge supporting role for economic stability in special periods,and can help network consumption and new consumption potential.In practice,incidents that infringe on the legitimate rights and interests of consumers occur from time to time,for example,the case of "Lucky Treasure" breach of contract in this paper shows that there are still loopholes in the protection of Internet financial consumers,and there are many difficulties in realizing more effective protection.These Internet financial risk events not only damage the rights and interests of financial consumers,but also affect the stability of the entire financial market.In order to solve the problems existing in current practice,this paper analyzes the respective characteristics of Internet financial model and traditional financial model by means of comparative analysis.On the basis of understanding the two models,this paper analyzes and summarizes the typical cases of infringing on the legitimate rights and interests of Internet financial consumers,reflects on some problems faced by the protection of financial consumers' rights and interests in China in practice,and finally puts forward solutions to these problems by combining the advantages of traditional financial management models and advanced foreign experience.