Research On The Information Release Function Of Government Douyin

With the fast development of the Internet,the rapid growth of new media has become a new way for people to learn information.At the same time,Short video platforms represented by Tiktok developed rapidly and gradually become the leader in the industry.As the government vigorously promotes "Internet + government services",Tiktok has become another new media platform for government affairs following Microblog and wechat of government affairs.Tiktok has begun to spread government information and carry out government affairs activities.With government departments actively exploring new forms of information release,some government tiktok accounts have performed particularly well,which is of great value to the government to implement and develop a fine online government platform,build a service-oriented government,and promote the modernization level of national governance.Therefore,it is worth of in-depth study.Paper mainly studies government information release function,adopts content analysis method,the content of the information for government affairs department issued on observation and analysis of carding related concept and its development background,through the comparative analysis of government Tiktok and government Wechat,Weibo and client,wo can grasp its advantages in information release.Finally,the paper analyzes the achievements and existing problems of government Tiktok information release,and puts forward relevant suggestions.Through the study found that government tiktok was born under the background of the development of a certain product,compared with government Wechat,Weibo and client,it has many advantages,with strong force and the spread of influence,its take rate and information release the arrival rate of all achieved excellent results,but as a new thing,and in the process of rapid development,there is some problems.Relevant measures must be taken to ensure its healthy and orderly development and use it for its value.