Research On The Anomie Problem And Governance Mechanism Of Short Video "cover Party"

The variety of short video content is deeply loved by the majority of netizens,but the problems existing in the transmission of short videos should not be underestimated."Cover Party" is an online self-media in order to pursue eyeball effects and commercial interests,and produce short videos with curiosity,contrast,and entertainment on the cover to meet the low-level interest and needs of the audience.From the perspective of media ethics anomie,this paper conducts a systematic study on the issue of short video "cover party".The first chapter summarizes the four types of manifestations that occur when short videos have ethical anomie by combing through the development process,communication characteristics,and general laws of short videos,namely,the old news and new publications fabricate false content,and the content deviates to pursue entertainment supremacy.Snooping infringes on the private sphere,and customized personal settings advocate false sales.The second chapter defines the concept of"cover party" by comparing "title party".After online observation of the short video platform,the characteristics of the short video "cover party" were analyzed,including the low relevance of the short video cover and content,the abuse of mosaics,the use of the "knowledge gap" desire to dig out image "thorns",and the "title party" "To help attract the eye,actively imitating pollution in order to achieve visual effects.Based on typical cases,the reasons for the emergence of the "cover party" are summarized,including the proliferation of Internet democracy,the drive of big data algorithms,media rent-seeking and hype.The third chapter summarizes the production mechanism and consumption mechanism of the short video "cover party" through the release of questionnaires and in-depth interviews.In the production of short video,the production of "Cover Party" is the desire production of body symbols,the anxious production of emotion and smell,and the resistance production of high-quality images.In the consumption of short videos,the "cover party" strengthens the consumption meaning of male gaze and preference for female sex consumption,"three lows"groups advocating entertainment consumption,and "silver-haired" groups eager for emotional consumption.From the psychological activities of the audience’s consumption of the "Cover Party",it is concluded that spiritual pleasure,perceptual behavior control,and group identity factors will work together to drive or inhibit the audience from viewing the "Cover Party".The fourth chapter summarizes the negative impact of the short video "cover party" on the audience and proposes reasonable and effective solutions from both the micro and macro levels.From the point of view of influence,the "cover party" has negative consequences such as a decline in public awareness,endangering the physical and mental health of minors,vilifying the image of women,and impacting mainstream ideology.Finally,at the micro level,it proposes a method to construct a reasonable short video cover from the three visual dimensions of composition,presence,and interaction.At the same time,it proposes from the macro level that short video platforms should make good use of new technical tools such as big data algorithms.Short video audiences Visual literacy should be improved and audiences should be encouraged to actively supervise,and relevant departments should deepen governance methods such as communication and collaboration between functional departments.