Research On The Hierarchy Of Sports Service Needs For The Elderly Based On Kano Model And Its Satisfaction Strategy

In the 21st century,the transformation of China's population reproduction type has led to the aging of the population's age structure.Statistics show that it took only about 18 years for the age structure of the Chinese population to move from the adult type to the elderly type.The sustained acceleration of population aging will increase the pressure on social security and public services,weaken the demographic dividend,and continue to affect social vitality,innovation momentum and potential economic growth rates.It is an important risk and challenge facing population development in the new era.As an ideal way to maintain the physical and mental health of the elderly effectively,conveniently and economically,physical exercise plays an important role in the development of China's society.As a special group in the provision of sports services,rural elderly people put forward new requirements for rural sports public services.Therefore,the government needs to understand the basic needs of the elderly public sports services at the grassroots level and find a balance between supply and demand conflicts in order to avoid wasting resources.On this basis,this article will take the elderly who participate in physical exercise in rural Baoji City as the survey object to understand the basic situation of mastering public sports services,analyze the demand for sports services,clarify the level of demand,and provide strategic suggestions for the government in providing sports services.In order to adapt to the needs of grass-roots public sports services.This paper uses research methods such as literature review,expert interviews,questionnaire surveys,mathematical statistics,and model analysis to randomly select 9 towns from 9 counties in Baoji City,and survey the overall status of sports service needs of 434 elderly people and their gender.Analysis of needs and indicators to increase satisfaction and reduce dissatisfaction of the elderly.The results show that:(1)As a whole,there are 9 essential requirements:rehabilitation health care information,fitness path,empty space,fitness equipment,sports skills guidance,fitness guidance,chronic disease sports intervention,organization of daily training,physical activity or exercise;5 dimensional needs:physical fitness assessment service,fitness monitoring service station,holding mass sports competitions,sports fitness instructor lectures,recovery guidance after sports injury;14 fascinating needs:physical monitoring before and after exercise,physical examination services,villages Regularly organize physical fitness monitoring,physical fitness home,host fun,competitive sports competitions,develop and support traditional sports,various ball sports fields,provide sports venues for enterprises and institutions,health knowledge explanations,sports consumption guidance,sports prescriptions Design,fundraising and organization of sports activities,establishment of event organization groups;8 irrelevant needs:monitoring after physical intervention,publicizing fitness monitoring reports,establishing fitness information base,explaining sports policies,history,rules,publicizing sports events,and establishing sports associations.(2)12 female essential needs of different genders:physical examination services,sports halls of enterprises and institutions,chronic disease intervention measures,organization of physical exercise or activities,11 male items:sports skills guidance,sports rules explanation,sports consumption guidance,common needs:hosting interesting,popular competitions,medical rehabilitation and health care information,fitness paths,empty venues,fitness equipment,sports fundraising,sports associations;women's one-dimensional needs 8:competitive sports competitions,Promotion of sports events,fitness guidance,recovery guidance after sports injury,7 items for men:physical fitness lectures,open corporate stadiums,organization of physical exercises or activities,common needs:physical fitness assessment,regular physical fitness monitoring,development and support of traditional sports Projects,establishment of event organization groups;women's charismatic needs 8:sports fitness instructor lectures,sports skills guidance,organization of daily training,men 11:regular physical examinations,promotion of recent events,various types of courts,fitness guidance,sports injury guidance,Chronic Disease Prevention,Common Needs:Before Exercise Monitoring,establishment of monitoring service stations,physical monitoring home,health and health knowledge explanation,exercise prescription design;8 requirements for women's irrelevant needs:various types of courts,sports rules explanation,sports consumption guidance,7 for men:competitive sports competitions,organization Daily training,common needs:physical fitness monitoring,publicity of fitness monitoring reports,establishment of fitness information database,sports history,and policies and regulations.(3)According to the Better-Worse formula of the Kano model,calculate the satisfaction and dissatisfaction coefficients of the elderly for each sports service item provided,draw a line chart,and analyze each service item from the graph.Coefficients,among which the establishment of physical fitness monitoring service stations,sports fitness guidance lectures,and the establishment of sports associations for the elderly have a strong impact on increasing the elderly's satisfaction with sports services,including sports health care information,sports history explanations,fitness paths and other indicators It has a strong impact on reducing dissatisfaction with sports services for the elderly.Based on the above issues,in order to better meet the demand for sports services for the elderly,the government needs to improve the input mechanism of the elderly,strengthen the government's special support for service projects,formulate support policies with local characteristics consistent with local conditions,and guide social forces to participate Professionals provide professional services,establish "incubation"bases for seniors 'sports organizations,cultivate rural seniors' sports organizations,attach importance to physical fitness monitoring services,innovate sports service supply methods,and cooperate with each other to optimize resource allocation,improve resource utilization,and strengthen Publicity of sports information.