Feasibility Analysis Of The Application Of Fusion Media Books In The Field Of Preschool Education

With the development of Internet information technology,people’s reading ways tend to be fragmented,electronic books,audio books,video,games and other new media forms continue to appear,the traditional publishing industry has had a great impact.In order to adapt to the changes brought by the development of the Times,the traditional publishing industry began to think about its own shortcomings,after years of integration with the Internet technology,new media,and achieved satisfactory results.But with the coming of the 5G era,the information communication has a new and more convenient form,the publishing industry must further consider the future development path,actively seek the integration development with the emerging media and other industries,to create integrated publications.In this trend,different types of fusion publications have been born.In 2019,the People’s media-inclusive book "A collection of poems and songs of Chinese pre-school Children" was published by the People’s media-inclusive book,bringing together the advantages of other media-inclusive publications,resulting in the concept of media-inclusive book.Educational publishing is one of the categories of publishing industry.The sales of educational books,especially those used in preschool education,have long been a considerable part of the sales of books.Pre-school books play a key role in enlightening children,the quality of pre-school books is directly related to the quality of Children’s education.However,there are many problems in the book market of Preschool Education,such as the repetition of the subject matter,the low originality and interest,etc.With the development of Internet technology,children’s attention is attracted by new forms of knowledge dissemination,such as animation,video,games,etc.As a new type of product in the field of publishing,medium-melting books combine novel Carrier Forms With high-quality original contents and,more rarely,have interactive functions.These characteristics can help solve various problems in the market of books for Preschool Education,it can also provide new ideas for the transformation and development of traditional publishing industry.Although the industry trend of integrated development promotes the popularization of the multimedia books,the application of the multimedia books in the field of preschool education still needs to go through feasibility analysis.The projects that can carry out feasibility analysis mainly include National Development Planning,national policy,construction projects,product market research and so on.Therefore,different from the problem-based research,this paper takes the matchmaking book as a starting point,generalizes the concept,characteristics and market situation of matchmaking book,Enumerates The adaptability of matchmaking book and Preschool Children,and studies the typical cases of matchmaking book,finally,using the methods of Case Analysis and questionnaire survey,this paper analyzes the feasibility of the application of the product in the field of pre-school education from the aspects of the use of books in pre-school education institutions,the wishes of parents of pre-school children,national income and Policy Environment,and draws the conclusion that the application of the product in the field of pre-school education is feasible.Finally,this paper summarizes the existing problems of the application of media books in Preschool Education,and tries to put forward some suggestions.