| In recent years,with the vigorous development of e-sports,the live broadcasting platform of E-sports based on the Internet has risen rapidly.As a new competitive sport,the current social people are still not highly accepted by E-sports due to the influence of traditional ideas.The live broadcasting platform of E-sports is also facing the problems of imperfect industry laws and regulations and imperfect live content management.In order to improve the stereotype of the public on e-sports,and promote the robust development of E-sports live broadcast,it is very important to combine the research on the user's interactive behavior with the interactive ceremony chain and put forward better development strategies for the current development dilemma of E-sports live broadcast platform.Using the research methods of participatory observation,questionnaire survey and in-depth interview,the author makes an in-depth study on the interactive behavior of users of E-sports live broadcasting platform in the live broadcasting room and the emotional factors affecting users' stickiness.The study found that the current E-sports live broadcast platform has some problems,such as single form of interactive experience,high reward induced by false popularity,uneven supervision,and serious "edge ball phenomenon".Based on this,resolutely curb the reward of young people,enrich the interaction and barrage supervision mechanism,and build a private space for gathering and communication,It is expected that the e-sports live broadcast platform will be on the road of positive development,improve the stereotype in the hearts of the public,become the mainstay of the dissemination of Chinese culture,and enhance the robust growth and sustainable development of the e-sports live broadcast platform. |
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