Research On Consumer Intelligent Insight Based On Social Network Analysis

With the rapid development of Internet technology,computer performance has been significantly improved.The amount of data produced in human life has increased rapidly,along with the deep learning-based artificial intelligence technology boom.In the third wave of artificial intelligence,all aspects of advertising marketing have undergone intelligent changes,consumer insight as the first step of advertising marketing is affected.Driven by data,consumer insights in advertising operations can be reconstructed with the help of artificial intelligence applications,as reflected in the deep mining of the consumer’s full sample data,analysis and combing of multi-end data consumer behavior,by depicting the behavior of consumers online behavior and ultimately target clear target consumers,Insights provide a decision-making reference for corporate marketing or brand ingress campaigns.Starting from the change of the technology layer and application layer of the third boom of artificial intelligence,this thesis enters into the in-depth analysis of the consumer insight link of the advertising process through the social network analysis method,the literature research method,the in-depth interview method,and the consumer insight of the advertising process.First this thesis discusses the process of the digestion of consumer insight in the background of traditional technology and digital technology,and then expounds the way in which artificial intelligence technology reconstructs consumer insight.The two parts contrast sharply from the time span in order to lock in the subject of change.Through the social network analysis method to study the network structure in the Model3 model forum in the www.autohome.com.cn,the way of intelligent consumer insight based on social network analysis.Finally,the article makes a problem analysis and development prospect for consumer insight in the application level of artificial intelligence technology,and hopes that practitioners will pay enough attention to data acquisition,analysis and ethical issues while fully applying the advantages of technology,and are not guiding the establishment of their industry code of conduct and credit evaluation system.This thesis is dedicated to providing advertising practitioners and related researchers to understand the trend of consumer insight under the influence of artificial intelligence technology,so as to lay a solid foundation for the deep implementation of subsequent advertising campaigns,so that advertising to play a greater value.